ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts.

Marketing 306

Marketing Advertising Advertising Industry 306

PR for Anyone

NOVEMBER 8, 2023

This experience sparked her realization that no one was effectively engaging with moms in marketing strategies. She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic.

Marketing 130

Marketing Consumer Advertising Advertising 130

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. million; By my math, that’s about $17,000 per second for airtime.

Advertising 87

Advertising Advertising B2C Retail 87

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The retailer itself is playing it with a straight bat, saying the ad “simply shows a young boy getting carried away with his dramatic performance”.

Strategy 60

Strategy Marketing Insurance Insurance 60

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 155

Retail Advertising Advertising Consumer 155

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients. Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. million; By my math, that’s about $17,000 per second for airtime.

Advertising 60

Advertising Advertising B2C Retail 60

Newsfile

NOVEMBER 14, 2023

You can tailor your own holiday press releases with the strategies learned here. However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Also, it provides essential insights for businesses planning their holiday strategies. Get gifting!

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

SEPTEMBER 8, 2023

Statistics show a whopping 400% increase in influencer marketing in the UK, demonstrating the power of this strategy. Approach and strategies for each differ significantly, and understanding these nuances is critical for success. Does influencer marketing only work for B2C sectors? jacqisdiary finally got one ??

Marketing 62

Marketing B2C Advertising Advertising 62

Mindful Marketing

DECEMBER 4, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Retail 71

Retail Advertising Advertising Consumer 71

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Creative Strategies. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? What data do you need to execute that strategy? Set aside the time you’ll need to develop and execute a successful strategy within the limits of the medium. How much of your campaign can be automated? The latter cannot be taken lightly. Take advantage of automation.

Marketing 210

Marketing Apparel Data Software 210

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions. However, marketing cheap healthy snacks comes with unique challenges.

Marketing 88

Marketing Consumer Education Retail 88

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Shift Communications

JANUARY 13, 2015

What does this data mean for your social strategy? Any social strategy must incorporate Facebook’s enormous reach, even if that requires paid media. Second, the interactions between networks means that your social media strategy must be multi-channel and integrated. Advertising Marketing Social Media' Christopher S.

Social Media 60

Social Media Strategy Pinterest Media 60

ImPRessions - Crenshaw Communications

MARCH 27, 2018

All it takes is a strategy and advance planning. Time to recalculate your conference strategy. Apply the same strategies to your other social networks as well. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Maximize exec speaking opportunities.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. The most popular is based on one of the oldest marketing strategies on the Internet: pay-per-click, or PPC. you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Shift Communications

FEBRUARY 14, 2022

Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers.

Trends 78

Trends Marketing Consumer Community 78

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Mindful Marketing

DECEMBER 12, 2020

A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. That fixed pricing is the main flaw of the firm’s strategy; in fact, it’s a mistake from which one well-known retail chain is still struggling to recover, years later.

Insurance 86

Insurance Insurance Retail Sports 86

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. You already know about them.

Instagram 158

Instagram Publicity How To Social Media 158

Konnect Agency

NOVEMBER 23, 2021

Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., We find that the combination of Share-A-Sale plus SkimLinks is a winning platform strategy for garnering top-tier media coverage. However, we should expect to see pivots to remarketing strategies in 2022 in anticipation of this change to come.

Trends 119

Trends Publicity Communications Marketing 119

Konnect Agency

AUGUST 24, 2020

The aisles and online retail sites are already filling with this holiday season’s latest and greatest. Here are 7 trends we can expect to shape this year’s holiday season and how you can prepare your brand strategy : Comfort/Homebody. Retail and returns. What your strategy? leading to higher rate of return.

Trends 52

Trends Retail Consumer Banking 52

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. With educational materials and tips available for maximizing holiday traffic, Facebook hopes to entice more and more business owners to use its services for advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136