Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Today, audiences turn to blogs, online reviews and social media before making decisions. So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Data continues to drive coverage. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Don’t ignore regional media. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. the customer journey has become more complicated with the fragmentation of media and proliferation of devices. Think BIG about social platforms. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. Social media professionals agree. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Broom, David M. Dozier, Larissa A.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

Interviews 130

Interviews How To Media Television 130

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. The authors have documented case studies used to support the notion of profitable content marketing. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Masters in Communications

OCTOBER 30, 2018

Some neurological studies show that storytelling puts the storyteller's mind in sync with the listener's because both minds are working through the complex nature of the narrative. A recent psychological study observed participants who either did or did not hear an absorbing story before the researcher walked into the room.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. It’s time to re-prioritize your earned media strategy and shift some of the investment from paid and owned to earned for a more balanced approach.

Marketing 120

Marketing Financial Strategy Analytics 120

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. The program is succinct and more than sufficient for most minor editing of mobile photographs. AUTODESK PIXLR (Android).

Google 100

Google Tools Print Software 100

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Studies often tell us the more engagement consumers have with a company, the more they will buy. And how do I know that? Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

JANUARY 3, 2017

It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ And yet, there are problems. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. I always referred to it as something like “a website with dynamic content and social media capabilities.” That wasn’t necessarily the case with our print publication.

Blogging 68

Blogging How To Print Facebook 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Social media? From company milestones to results of a sponsored study to human interest stories, there are countless angles to pursue.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

Cision

DECEMBER 19, 2017

According to a study conducted by Content Marketing Institute and MarketingProfs, not having a content marketing strategy is the death knell for most people’s content marketing efforts. In fact, the study found that 60 percent of businesses with a documented strategy will get results. You’re likely to close 14.6

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. A digital/social media star. A graphic design talent. An account coordinator.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Doctor Spin

DECEMBER 21, 2023

How do you structure a media kit? Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? It’s “media” as in “media buyers.” media buyers). What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. 4) Share the content on social media (organic).

Media 102

Media B2B Groups Conference 102