Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It grew eventually into a tech-based email list that was free for users with an advertising model. Reporters were getting more emails than ever – and traced many of them back to Vocus.

Reddit 176

Reddit Software B2B Technology 176

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

Media Relations 195

Media Relations Trends Media Newspapers 195

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 187

Communications Journalism Advertising Advertising 187

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

PRSay

MARCH 11, 2022

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel.

Ethics 147

Ethics Journalism Newspapers Community 147

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. They found all these newspapers, cards, and historic documents in the wall of the home. And in special sections, preference is given to Realtors who advertise with us. We don’t have a real estate reporter per se. I do a House of the Week.

Real Estate 223

Real Estate Local Pitching Media 223

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.

Television 52

Television Radio Advertising Advertising 52

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. What story or stories are you most proud of?

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

Newspapers 52

Newspapers Hotels Media Advertising 52

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 104

Radio Media Newspapers Sports 104

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Columnists.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

OCTOBER 19, 2022

Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. So, TV channels will have the huge motivation to produce content that is so interesting that there will be advertisers for that content.

Television 52

Television Wireless Advertising Advertising 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. That paragraph needs to pass the ‘smell test’ of the reporter. What the media really loves is reports of things that are the fastest, biggest, smallest, and exciting.

Engineering 128

Engineering Writing Social Media Tools 128

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. They signpost to a larger in issue of alienation and exclusion in society, The Reuters Institute reports that 35% of UK citizens avoid or switch off from the news. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Doctor Spin

DECEMBER 22, 2023

The incident quickly garnered media attention , with reports dramatically and incorrectly claiming that Cooper had bitten the head off the chicken on stage. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue.

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. India now has nearly 74 million Internet users , according to a recent ComScore report.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: One mistake PR professionals make is bombarding reporters with press releases.

Pitching 120

Pitching Policies Ethics Mobile 120