Deirdre Breakenridge

MAY 8, 2017

Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. It’s seen as far more than media relations.

Agency 223

Agency Survey SEO Social Media 223

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Agility PR Solutions

NOVEMBER 8, 2020

While tactics like email campaigns, SEO or targeted advertising provide hard numbers and accessible metrics, earned media is a bit trickier […]. The post The role of earned media in lead generation appeared first on Agility PR Solutions.

Media 100

Media SEO Advertising Advertising 100

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 98

How To SEO Strategy Social Media 98

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. The problem might not be where, when or how content is presented, but rather the content topics themselves.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech.

Technology 169

Technology Publicity Software Pitching 169

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Presspage

AUGUST 20, 2019

This begins with a strategic, prioritized approach to securing earned media. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

ImPRessions - Crenshaw Communications

MAY 8, 2017

The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient. Then there’s traditional PR’s scaleability. Finally, there’s professional pride.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

They can develop accessible communication to handle media inquiries to ensure the brand responds to any challenges swiftly and confidently. #7. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 110

Video Marketing SEO Social Media 110

Waxing UnLyrical

APRIL 12, 2018

Public Relations is Not Media Relations. Sometimes I feel like I’m preaching to the choir, but it bears worth repeating: public relations is not media relations. Media relations is not public relations. Influencer relations, yes. In the least. Or Vice Versa.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

OCTOBER 13, 2020

paid social ads, sponsored content) 32% said SEO (think both crawlability and on-page optimization) 29% said email marketing 25% said social media Don’t overlook the paid options and use your analytics to drive decision making. traditional PR pitching) 34% said paid services (e.g. click image for higher resolution) 5.

B2B 150

B2B Study Blogging Marketing 150

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Firms blur lines across advertising, marketing, social media, event planning, content creation and more. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136

Stuart Bruce

MARCH 8, 2017

SEO is another skill that is shockingly low on the sought after skills list from recruiters with just 7% for junior practitioners and 8% for senior practitioners. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers.

Automotive 77

Automotive Media Report Print 77

5W PR

MAY 18, 2018

A few years ago, when companies wanted to generate more leads for their website, they’d simply start publishing banner advertisements on other relevant websites or paying for pop-ups. Today, old-fashioned advertisements stick out like a sore thumb. After all, influencer marketing is essentially word-of-mouth advertising.

Instagram 60

Instagram Marketing Advertising Advertising 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

Solo PR Pro

MAY 8, 2018

Community relations. Direct advertising. Government relations. Investor relations. Media buying. Media relations. Search Engine Optimization (SEO). Social media consulting. Corporate communications. Event planning. Fundraising. Integrated Marketing Communications (IMC). Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. In addition, although advertising can get your name “out there” it is expensive and does not offer the validation or credibility of being feature in a news story. A national TV interview can be worth its weight in gold.

Advertising 40

Advertising Advertising Television Viral 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Ishmael's Corner

APRIL 19, 2017

In response, the FTC has made a push for disclosure on sponsored content and native advertising. Techniques For Effective Business Communications. The quest by both brands and publications to fool the reader continues. But what about the online search for news? If you plug.more. The post It Looks Like News.

Storytelling 60

Storytelling Advertising Advertising Communications 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. Public relations offer outstanding ROI across all areas of expertise. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 25, 2016

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Most PR firms are good at either media relations or content marketing, but rarely both. Sword and the Script Media , LLC delivers seven services including PR and content marketing that deliver results.

Marketing 61

Marketing Content Marketing Energy Measurement 61