Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. Given that Twitter in its Q3 earnings hit $1.53 What Should Marketers and Communicators Do? Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Cision

AUGUST 11, 2016

Advertising Age Online. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Measure and benchmark the results of your campaign based on your goal. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream.

Media 103

Media How To Advertising Advertising 103

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Follow him on Twitter @nbell94102.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business.

Social Media 117

Social Media Brand Branding Media 117

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Many reporters are on Twitter and LinkedIn. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. She always improves my work.

Government 103

Government Education Print Ethics 103

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. It seemed useless – another aggregator of news that I would never read. But so is publishing in general. Begin publishing Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 31, 2015

Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. So long as it’s an informed decision… Meerkat. Cost – Meerkat is free to use.

Video 120

Video Mobile YouTube Enterprise 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? See these related posts: Twilight of Web 2.0: Slide 15: Top social media apps accessed: 1) Facebook, 2) Instagram 3) Twitter.

Trends 86

Trends Marketing Mobile Web 86

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.”

Marketing 60

Marketing Measurement B2B Content Marketing 60

Prohibition

MAY 9, 2018

Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Or if your main objective is to drive web traffic, you need to be sure your influencer has visibility across relevant digital channels. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #3: A/B testing. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

Shift Communications

DECEMBER 11, 2015

The mobile web is not coming , it’s here. Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” – print advertising. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 21, 2011

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Measurement 83

Measurement Advertising Advertising Data 83

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Tough to measure success here without seeing Target’s analytics. Before you rush to Facebook or Twitter to slam the Bullseye for a #TargetFail, think about the larger context.

Social Media 60

Social Media Product Launch Instagram Media 60

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Social Media. Content Distribution .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

APRIL 20, 2015

“Users have grown used to being able to access web pages quickly, and if your page takes longer than two seconds to show signs of life, users quickly discard the page and go back to their search results.” Mistake #9: You aren’t measuring what matters. The key is to adjust your content focus when this happens.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Instagram was cited by 64% of nearly 3,700 college students polled, followed by Snapchat with 15%, Twitter with 11%, and Facebook with 10%. More via Complex.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Twitter: Send successful messages to attract flocks of followers. CLASS PREREQUISITES. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Bad Pitch Blog

MARCH 17, 2012

Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level. Companies are ranked “based on a scoring algorithm that measures social influence." Oh the humanity! :: By Kevin Dugan, @prblog.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You can catch up with her on Twitter or by email. Examples of sites using Mobify include Boing Boing and A List Apart.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 15, 2015

Measurement in #PR – Social Network Analysis. Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” No One Puts Social (PR) In a Corner.

Conference 40

Conference Analysis Journalism Employee 40