The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users. Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 100

Measurement Social Media Web Twitter 100

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites….

Twitter 60

Twitter Marketing Media Advertising 60

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Coke devotes its Twitter feed to help the needy. Steak-umm (@steak_umm) April 7, 2020.

Social Media 198

Social Media Brand Branding Employee 198

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. And , remember that we celebrate five years of the #measurePR Twitter chat tomorrow – five years!

Measurement 40

Measurement Web Social Media Corporate 40

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Talkwalker characterized the product as “social measurement and audience insights software.” Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Follow me on Twitter. More research is needed here. Find out what content is currently available. Then look at the content they find.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Flack's Revenge

JANUARY 19, 2017

They all shared great tips, and the audience chimed in and repeated some of the info via Twitter. Web Designer News. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Please see the Storify wrap below. Inside Intercom.

Enterprise 120

Enterprise Resources Software Privacy 120

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. And you can’t have a productive workplace if you’re not measuring it. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. The Inquiry. So I kept looking. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! So, remember: 12-1 pm ET, August 2, is the next #measurePR Twitter chat with Marshall. Here’s a sample of the chat: 1.

Social Media 77

Social Media Measurement Media Analytics 77

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system.

How To 105

How To Engineering Google Web 105

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Virtual meetings also help people working from home feel more engaged. Open up communication further. .

Employee 187

Employee Skype Meeting Nonprofit 187

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Loudenback said Twitter is a wealth of information. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Want to implement a PR measurement program today? Let’s define the “perfect” PR metric, then.

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 136

Storytelling Video Strategy Analytics 136

NewsWhip

OCTOBER 19, 2021

This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. . Greg can display these feeds with the most recent at the top but he can also display them using Spike’s predictive measurement.

Media 145

Media Reddit Crisis YouTube 145

Communications Conversations

MAY 15, 2018

Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). Let’s be honest, the site looks like a web site from 1997–not 2018.

Reddit 76

Reddit Brand Branding Web 76

Cision

SEPTEMBER 12, 2016

People use hashtags to contextually search on Instagram, Twitter, and Vine. Twitter’s research suggests that use of hashtags may increase engagement by 100%, although another study says that using three or more hashtags decreases engagement. Why does engagement on Twitter decrease when you add too many hashtags?

How To 120

How To LinkedIn Instagram Twitter 120

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Simply choose “Create New Research List” and then select “Search the Web”. That will never change.

How To 62

How To Google SEO Pitching 62

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Facebook, Twitter and most other social networks offer a wealth of free analytics. PR needs to track customer behavior, web traffic and revenue generated from communications programs.

Data 144

Data How To Storytelling Analytics 144

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Let us know here or on Twitter ( @Cision ).

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Conclusion.

Skype 120

Skype Facebook Customer Service Google 120

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Navigate with Confidence.

Crisis 158

Crisis Reddit Reputation Tools 158