Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” AI-assisted pitches. “AI Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 89

Publicity Media Advertising Advertising 89

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More internal comms.

Communications 120

Communications Crisis Internal International 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Audiences know the difference.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

Corporate 73

Corporate Communications Survey Employee 73

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MARCH 31, 2020

It’s time to stop advertising and start or continue building trust and sharing helpful content.” ~ Michael Brenner | Marketing Insider Group | Author of Mean People Suck 3. In carpentry, they say ‘measure twice, cut once.’ But, yes, it is time for great content marketing to shine.” Building trust “YES! When in doubt, don’t do it.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure. 5) You don’t network or pitch. 3) Your distribution method is…the wire.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 67

Analytics Report Technology Pitching 67

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Advertising 50

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. 5 Keys to Social Media Measurement For Every Network. Instagram Rolls Out Deeper Analytics for Advertisers. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read. The 3 Key Ingredients in a Successful Influencer Pitch.

Case Study 49

Case Study Retail Resources Twitter 49

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

JUNE 25, 2016

It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. Measuring content output is easy. But measuring quality is not. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. But is quantity of content really the answer? The data suggests it is not.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. That’s a form of advertising called retargeting and Cision is bringing this to PR.

Internal 63

Internal International Data Media 63

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. This pitch is just stupid. Cause I feel kind of badly for everyone involved.

Social Media 40

Social Media Interviews Pitching Media 40

Waxing UnLyrical

OCTOBER 24, 2011

She has been proactive about upcoming events and promotions we are contemplating so as to plan her pitches. And don’t be afraid to seek proof of effort (who are they pitching? Often clients don’t know about a lot of activities you undertake on their behalf, all the emails, phone calls, pitch writing, etc.

Pitching 65

Pitching Interviews B2B Examples 65

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. By writing off their concerns, you convey that you operate on a different judgment compass, which is a quick way to get cynics to lose faith in you.

Marketing 87

Marketing Resources Technology Internal 87

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. One day, a big American petroleum company came, and they invited me for a pitch in public relations. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Wanna Subscribe?

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118