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How Editorial Calendars Are Key To Great PR Campaigns

ImPRessions - Crenshaw Communications

Planning is vital to successful pitching and one essential component is the humble editorial calendar. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance. How are editorial calendars used?

Pitching 308
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Native Advertising? How Do You Pitch the Media ?

Viral 52
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The How and Why of PR Attribution

Onclusive

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

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New industry PR awards announced

Stephen Waddington

WTF The worst example of measurement in a PR campaign. The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). P**s poor pitch Celebrating lousy agency briefs and mismanaged pitches. I’m confident he’ll approve.

Industry 125
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Native Advertising: Should PR Shore Up the Defenses or Lead an Expeditionary Force?

Shift Communications

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

That’s a pretty generous measure too. I’m not here to bash advertising or LinkedIn. More to the point, just a fraction of that very large display advertising budget (or Super Bowl commercial) can make huge strides toward sustainable marketing and communications programs that will reap compounding benefits over time.

B2B 89