Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. For us at The Content Strategist , that’s content marketing and content strategy best practices.

How To 145

How To Content Marketing Banking Advertising 145

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Barbara Rozgonyi on LinkedIn. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Storytelling is the underlining theme for social media pros. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Be sure to also visit our LinkedIn Group to share your ideas. On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Can you start a relationship before you pitch? Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Although all videos (where appropriate) should prove visually striking, LinkedIn is not Instagram and instead your video content can prove more educational.

Video 62

Video Social Media Instagram Media 62

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Advertising Week. Stop by his session and say hello! (He Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Blogs, including independent and corporate blogs, can be credible. >>> Can your agency bring big ideas and execute?

Survey 96

Survey Industry Leadership Study 96

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. It was brilliant.

Measurement 65

Measurement Course LinkedIn Banking 65

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity. How do you do it? –John.

Television 76

Television Groups Storytelling System 76

ReimaginePR

AUGUST 15, 2016

Your social media pages and profiles: LinkedIn. Online advertisements. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Printed literature. Online directories.

Employee 120

Employee Social Media Education Brand 120

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Connect with Lauren on LinkedIn or Twitter. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling.

Publicity 255

Publicity Storytelling Automotive Software 255

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. We had a panel with Adobe, LinkedIn, Facebook, and Pinterest to talk about creating sustainable partnerships with each of the brands. The level of access you have here for some speakers is truly epic.

Education 64

Education Creativity Pinterest Facebook 64

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. 3–Visual Storytelling. I’ve used it, and she’s right.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. You can connect with him on Twitter , LinkedIn , or elsewhere. Guest Contributor: Andre Oentoro is the founder of Breadnbeyond , an award-winning explainer video company.

Video 87

Video Publicity Marketing Analytics 87

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

JANUARY 9, 2019

Advertising and public relations help generate demand at the top of the funnel. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. Put on your storytelling cap and head over to my website to choose your questions! She serves on the board of New York Women in Communications, Inc.

Agency 100

Agency Advertising Advertising Twitter 100

ReimaginePR

AUGUST 1, 2016

Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. I recommend focusing on one social channel and dominating it. You simply need to be where your audience lives. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular.

Brand 120

Brand Branding Marketing How To 120

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Flatiron Communications

MAY 2, 2017

Just as most journalists have a Twitter presence, nearly every business person I know has a LinkedIn profile. If you’re looking to leverage LinkedIn for a massive CRM play, you’re best to subscribe. leverages LinkedIn’s API to find anyone’s email with a reasonable degree of certainty.

Tools 45

Tools Twitter Report Pitching 45

MaccaPR

NOVEMBER 10, 2015

Do this by being authentic storytellers and finding the right consumers with whom to connect. Crystal is a website that analyzes online public information such as LinkedIn and Facebook pages and Twitter accounts, and gives you advice on how to communicate with colleagues, customers or prospects.

Marketing 48

Marketing Social Media Video Mobile 48

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133