Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. With Facebook and LinkedIn, we reach our customers and our publishers directly. Automobile companies (and the military) are the largest advertisers on television. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

JANUARY 9, 2019

Advertising and public relations help generate demand at the top of the funnel. The goal is to build reputation, increase awareness, and deepen the emotional connection that’s critical to high-value decision making. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ReimaginePR

AUGUST 15, 2016

While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. Your social media pages and profiles: LinkedIn. Online advertisements. Build It For The People. Other social media platforms you’re on. Your email signature.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. It’s a viable way to get your story told, even if it might feel more like advertising and less like publicity. How do you do it? –John.

Television 76

Television Groups Storytelling System 76

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 198

Writing Communications Marketing B2B 198

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I have seen many times over the years how certain programs have these opportunities because of their “reputation.” The level of access you have here for some speakers is truly epic.

Education 64

Education Creativity Pinterest Facebook 64

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. Just as most journalists have a Twitter presence, nearly every business person I know has a LinkedIn profile.

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. Discusses topics in marketing weekly. 12) Neal Schaffer. Maximize Your Social. 13) Mike Stelzner. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas.

Social Media 120

Social Media Marketing Pinterest Media 120