PR in High Definition

MAY 31, 2016

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread.

Journalism 48

Journalism Print Newspapers Advertising 48

Cision

JUNE 12, 2015

Let’s Get Mobile: The Wall Street Journal will release a mobile news app ( Capital ), Apple introduces its revamped news app, News ( NiemanLab ) and also introduces its new music streaming service, Apple Music ( Variety ). Want the latest media news sent to you? Subscribe to our daily or weekly emails now!

Media 120

Media Mobile Journalism Video 120

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. It’s tempting to say [the biggest current trend is] predictive analytics, virtual reality, interactive and mobile, but for me, Influencer Marketing will continue to be a hot trend over the next year as more consumers become influential participants in crowdsourced brand marketing.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 4, 2015

Upgrades: Hulu offers an ad-free subscription ( Wired ); while Alibaba released its own streaming service ( TechInAsia ); Amazon Prime Instant Video enables offline iOS/Android capabilites ( The Hollywood Reporter ) as Amazon also acquires video converting company Elemental Technologies to enhance video offerings on various devices ( The Wall Street (..)

Media 120

Media Film Video Mobile 120

Norton's Notes

FEBRUARY 25, 2016

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Google will now increase the number of advertisements shown above search results from three to four, for what it describes as ‘highly commercial queries.’

Advertising 28

Advertising Advertising Google Mobile 28

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. How long have you been in journalism and how did you get started?

Meeting 57

Meeting Automotive Mobile Transportation 57

The Stalwart Blog

DECEMBER 5, 2016

The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait.

Storytelling 60

Storytelling Journalism Print Mobile 60

Stephen Waddington

SEPTEMBER 17, 2019

We consume news through TV, mobile apps, PC and social media. It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

Print 60

Print Newspapers Media Advertising 60

Communications Conversations

JUNE 4, 2015

“Advertisers are Missing Out on $25 Billion in Mobile Ads” https://www.linkedin.com/pulse/25b-opp-mobile-ads-mary-meekers-2015-internet-trends-report-wong. On TV news, lines blur between journalism, ads: ‘Sponsored content’ brings money, questions”. SHOW NOTES – June 4, 2015.

Mobile 60

Mobile Crisis Communications Crisis Trends 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. -How And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! A large number of businesses are already using user-generated content in their websites, social media posts and advertisements. Mobile Compatibility . Yep, we saw plenty of businesses going mobile-friendly last year.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. I studied journalism with a few PR courses sprinkled in between at St. Tell us about Kiip’s approach to mobile marketing. We need to make advertising more like needs-addressing. Now, businesses that innovate are the ones that succeed.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Stephen Waddington

JUNE 25, 2020

Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. In the United States one in five (21%) access a news email weekly, and for almost half of these it is their primary way of accessing news.

Newspapers 103

Newspapers Print Local Television 103

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Prohibition

MARCH 29, 2021

Users within the UK will now have a new ‘Shop bookmark’ both on the menu bar and in the mobile app. The feature will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. Previously, LinkedIn advertising has been very focussed on companies.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Success in Numbers. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Three decades on I’m less positive. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers.

Pitching 120

Pitching Policies Ethics Mobile 120

Stern + Associates

JUNE 25, 2014

Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 81

Leadership Strategy Energy Advertising 81

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. When asked to explain their choices, the issues most often mentioned included the drive towards mobile readership and an increase in video requirements based on readers’ demands.

Infographics 72

Infographics Brand Branding Video 72

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Does your business have some impressive growth numbers to share? Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. This period corresponded with the rise of mobile networks and devices. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Mark My Words

JUNE 9, 2017

The media and serious journalism is being slowly replaced by the infoscape, the blogosphere, the social network and the Twitterverse. Advertising can no longer shape perceptions about a brand to the same extent. Only when you view them as such can you fully understand their relationship in true brand sustainability.

Advertising 60

Advertising Advertising Consumer Mobile 60

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Mobile Marketing Made Easy. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MAY 8, 2015

Firms are hiring professionals with titles such as “head of planning,” “strategic insights leader” and “brand planning director,” and they are mobilizing this new bench strength to win business formerly reserved for other disciplines. Is that even possible?).

Creativity 120

Creativity Survey Advertising Advertising 120

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month Reimagining the news with #blockchain -based architecture [link]. month digital.

Journalism 38

Journalism Newspapers Media Print 38

Business Wire

JANUARY 19, 2017

In addition to direct distribution of releases to the news systems and mobile apps of publications large and small on a global scale, corporate announcements are disseminated across a platform in which all relevant potential audiences have access to the information.

Financial 164

Financial Video Consumer Data 164

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising Marketing Public Relations Search SEO Social Media Strategy' The bar for quality will only continue to go up.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60