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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. I was not sure what to expect.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

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The Future of Marketing: Sara Castellanos

Shift Communications

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Who is Sara Castellanos?

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Google’s Creeping Me Out

Flatiron Communications

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Here’s what popped in my Facebook newsfeed: I raised the subject last night at a dinner with a senior executive from the Mobile Marketing Association who said: “Didn’t you read Gmail’s terms of service?

Privacy 28
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success.

Marketing 189