PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Only time will tell.

Journalism 48

Journalism Print Newspapers Advertising 48

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week.

Media 76

Media Journalism Radio Print 76

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. A few years ago, a senior marketing executive at a company where I was employed pointed out that response rates for ads in one trade publication were better than others.

Twitter 60

Twitter Marketing Media Advertising 60

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 94

Survey Industry Leadership Study 94

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” Propel adds broadcast monitoring This month, Israeli PR tech startup Propel told PRWeek it added broadcast monitoring covering 1,400 stations in 200 markets in the U.S.

Internal 147

Internal International Tools Software 147

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? –John.

Journalism 84

Journalism Print Newspapers Advertising 84

ImPRessions - Crenshaw Communications

JULY 11, 2018

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The PR agency can help by sharing major stories on its own social channels and website.

Report 136

Report Interviews Pitching Construction 136

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . The lower engagement is expected due to the smaller market, among other factors. . Looking at the U.K. Benedict Nicholson.

Local 88

Local Comparison Trends Television 88

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Here's her quick recap. and thank you, Jen!].

Measurement 69

Measurement Journalism Print Analysis 69

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 46

Financial Banking Content Marketing Writing 46

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising. Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Brand Branding 235

Flatiron Communications

MAY 7, 2015

Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance, etc. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print].

Video 28

Video Print Television Journalism 28

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Again, obviously very important to you ( hopefully important to some specific target market you serve), but often not likely to be that interesting to the masses.

Pitching 40

Pitching Media Small Business Writing 40