Deirdre Breakenridge

MARCH 23, 2016

Think about it in the context of where the industry is today. Visuals (photos, infographics, etc.). Measurement. Compare that with digital advertising, in which.02% She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Dream Jobs. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. This explains why almost half (48.9 Social Media.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. There are many ways to distribute and amplify your content: Social advertising. Contribute to relevant industry news sites. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. There are many ways to distribute and amplify your content: Social advertising. Contribute to relevant industry news sites. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. There are many ways to distribute and amplify your content: Social advertising. Contribute to relevant industry news sites. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference Internal International Data 120

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. You’ll start to see how both industries connect with each other.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value .

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

NOVEMBER 3, 2015

Industry reading.” Or a knowledge measurement – a test of information retention? The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading.

Industry 60

Industry Pitching Survey Twitter 60

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

AUGUST 29, 2016

You should follow influencers in your industry along with customers or fans. Follow back – You don’t have to just follow other businesses or industry influencers. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Now, the methods are used worldwide in numerous and diverse industries including education and social work.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. We talk about aerosol nanometers of size for measuring aerosols. Talking Points. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. The focus was more on quality of content.

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

AUGUST 4, 2016

Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Add industry pros and influencers to a private Twitter list and engage with them regularly. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Schedule tweets, monitor keywords, accounts, hashtags, and lists of people (so you can engage and retweet with influencers, supporters and industry accounts), and set up a dashboard to best suit your needs. Free initial plan, but also has an amazing nonprofit rate of $39.99/year

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28