PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

Pitching 159

Pitching Radio Training Interviews 159

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Referral codes. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Cision

DECEMBER 28, 2015

How To Win It. The thin but power-packed volumes How to Win Friends and Influence People as well as The Power Broker have been bestsellers for decades for a reason, given the imparted wisdom of keeping the focus exclusively on the client. How To End It. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Step 2: How to Distribute a Press Release. The problem is most people don’t know where to start.

How To 54

How To Writing Guidelines Television 54

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds. How to get your brand involved with podcasts. What is a podcast? Why are podcast good for marketers?

Television 62

Television Advertising Advertising Instagram 62

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. Learn How to Write a Great Press Release.

Small Business 99

Small Business Community Local Social Media 99

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

PR Conversations

MARCH 8, 2016

We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. This is reported to have been a huge success in generating newspaper and radio coverage, changing cooking habits and increasing use of apple products by restaurants, schools and other institutions.

Publicity 40

Publicity How To Newspapers Radio 40

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). One CEO who knows how to do this is Elon Musk.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted. PRSSA Webinars. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Measurement Television 167

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

PR Fuel

OCTOBER 26, 2021

Your message can be communicated via newspaper articles, the radio, social media networks, and more. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget. So it’s worth considering. Inform Audience of Developments.

Writing 103

Writing Consumer Small Business Reputation 103

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. Four words: Accept.

How To 60

How To Meeting Local Google 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Prakkypedia

JANUARY 19, 2020

Take a break from ABC 24 or the radio or indeed, Facebook updates. Businesses should also be prudent about how they promote and advertise their support. (This can also help you avoid resharing fundraising scams, also circulating now). Take care of yourself – be aware of the amount of news you can tolerate.

Communications 78

Communications Retail LinkedIn Radio 78

Doctor Spin

DECEMBER 22, 2023

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. Alice Cooper and the snake “Yvonne.” 3 SickThingsUK. The Billboard Incident. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Deirdre Breakenridge

MARCH 2, 2015

To do that, we feature everyday women who are going after their dreams and women who have accomplished their dreams and are educating other women on how to do it, too. You have radio, TV, video, social media, text, email, and even snail mail. Consider advertising there. Think of brands that have impacted you.

Enterprise 150

Enterprise Community Education Radio 150

Maxim Behar

SEPTEMBER 19, 2022

It's just that Prince Charles didn't come, and while I was talking to the businessmen from the small tribune of the Bulgarian Embassy in London, I was thinking about how to get out of this situation. the next morning, I was already on the plane to London. I also received very long, detailed, and precise instructions for lunch.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Maxim Behar

SEPTEMBER 19, 2022

It's just that Prince Charles didn't come, and while I was talking to the businessmen from the small tribune of the Bulgarian Embassy in London, I was thinking about how to get out of this situation. the next morning, I was already on the plane to London. I also received very long, detailed, and precise instructions for lunch.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. Today he’s on his own. What do you think you learned as you grew in those roles?

Technology 61

Technology Marketing Retail Interviews 61

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. And, yes it is good to see giant advertisers like Unilever claim they are dropping sexist stereotypes from their campaigns (not sure if this applies to belittling men as hopeless which many ads do).

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. And, yes it is good to see giant advertisers like Unilever claim they are dropping sexist stereotypes from their campaigns (not sure if this applies to belittling men as hopeless which many ads do).

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. And, yes it is good to see giant advertisers like Unilever claim they are dropping sexist stereotypes from their campaigns (not sure if this applies to belittling men as hopeless which many ads do).

Interviews 40

Interviews Leadership Groups Advertising 40

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

MAY 27, 2011

If part of what we’re looking for is publicity, show me you know how to do that! I did a lot of your work while that spot was empty, and I’m not supposed to know how to do this stuff! radio station, national Metromix listing, etc. We take pride in that.

Brand 70

Brand Branding Local Interviews 70

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. Truth is that a lot of your pitches are going to be met with radio silence. Yet, these are all things we see in well over 90% of all press releases.

Pitching 40

Pitching Media Small Business Writing 40