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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Maxim Behar: Good morning to Radio Focus! From this perspective, how will it influence, it's already influencing, PR agencies? The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. Host: Welcome! 90% are undeniable advantages.

Radio 59
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Back to School Media Pitches

PR for Anyone

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

Pitching 130
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How to Connect With Consumers Offline

5W PR

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Movies and television. Music and radio. Paid Content (what can I measure and how granularly can I target audiences?). Family and parenting. Food and drink. Hobbies and interests. Life stages.

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The Power of the Podcast

Prohibition

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them.

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4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92