Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). Other brands and PR agencies are now learning how to align with awareness days to continue the conversation. Not to mention this has both advertising, event and PR capabilities. Making it topical helps. Get in touch , we can help!

How To 40

How To Exercises Newspapers Study 40

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Still not sure?

Writing 95

Writing Consumer Small Business Reputation 95

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching. A native of Greenville, S.C.,

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads.

Automotive 92

Automotive Meeting Report Media 92

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 111

B2B Brand Branding B2C 111

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And that's why I decided to write this book because I saw these huge changes happening in our business. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. You don’t have to convince a journalist to write your story. Earned Media. Crisis Communications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Trends 0

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it.

Journalism 84

Journalism Print Newspapers Advertising 84

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Maxim Behar

MAY 31, 2021

Out of all of the professions in the world, how did you choose public relations? When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Meanwhile, I was also learning the news I was writing. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Ishmael's Corner

MARCH 10, 2015

The number of journalists who both understand “deep tech” and can write about it for people who don’t have Ph.D.’s There are so many judgment calls made for any fledgling company on how to generate revenue and where to invest finite resources. There’s also a selfish side to my disappointment. I’m not ready to go down that road.

Media 60

Media Construction Newspapers Technology 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Beyond that, get to know your local media outlets.

Writing 64

Writing Company How To Apparel 64

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92

Agency Trends Marketing Survey 92

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. See this earlier post for tips on how to go from PR intern to permanent hire.

Agency 192

Agency Internal International Pitching 192

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. How to turn this into a PR win: Provide the information you want a reporter to have but be prepared to answer any question they may ask immediately; this includes the difficult questions your clients may not want to be answered. How can you do both under a page?

Report 52

Report Newspapers Pitching Writing 52

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

JULY 20, 2015

I read the newspaper. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). But, does that drive everything he writes about?

Social Media 60

Social Media Blogging How To Media 60

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

NewsWhip

APRIL 28, 2021

So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. We know how to do this.” read more. #14:

Consumer 78

Consumer Measurement Local Data 78

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40