Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.”

Reddit 176

Reddit Software B2B Technology 176

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. CMS – CMS stands for Content Management System. These include everything from Facebook and Foursquare to Google.

SEO 211

SEO Tools Engineering Google 211

Norton's Notes

DECEMBER 21, 2017

Are you fed up of fake engagement on Facebook? These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change. I am sick of rubbish trashy stories that simply aren’t true.

Facebook 44

Facebook Guidelines System Instagram 44

Prohibition

MAY 23, 2022

Facebook removes unpopular features. Facebook have continued testing their reel function throughout May, with plans to implement monetisation of reels to follow in the form of overlay ads, offering another stream for brands to reach their target audiences. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Stern + Associates

DECEMBER 19, 2022

An expert on digital transformation, Parker observed the swift rise of platform-based businesses – companies that use technology to connect people, organizations and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged – like Amazon, Google and Facebook after the dotcom bust of the early 2000s.

System 62

System Technology Engineering Data 62

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. What has surprised me a bit is the amount of negative comments in the Facebook conversation. Facebook is the standard. Facebook is buying like crazy.

Facebook 105

Facebook Social Media Media Google 105

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine.

How To 194

How To Wikipedia Engineering Web 194

Mark My Words

AUGUST 21, 2020

With the advent of every new media comes the gold rush; the scramble for the advertising, comms and marketing industries to find a sweet spot in which commercial content can gain, or at least hijack an organic audience before the platform undergoes a Facebook style-hypercommercialisation. This is brilliant.

System 60

System Advertising Advertising Facebook 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance.

Social Media 86

Social Media Media Mobile SEO 86

PRSay

OCTOBER 17, 2022

We started seeing false claims about deep states, that the election is already decided, already rigged, [about] electronic-voting systems being hacked, misinformation about mail-in voting, and that mass amounts of voter fraud were going to occur. Don’t pay attention to some meme you see on Facebook or Twitter. Come to us first.

Communications 185

Communications Video Social Media Facebook 185

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Integrated marketing channels : Coordinate marketing efforts across various channels, including social media , email marketing, content marketing , and online advertising, to create a cohesive customer experience.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. This is why incorporating a hybrid system where you integrate both strategies can be the deal maker in your business.

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

DECEMBER 21, 2021

Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. It’s never been more important to have a system of record that everyone on your team can access centrally, no matter where they’re located.”. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. And, they do need to have the ability to manage social content systems. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Super confused right off the bat. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

PR for Anyone

SEPTEMBER 8, 2022

The system works! But, if you are on Facebook or Twitter, you can pin it for a while. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media YouTube Video Interviews 130

Sword and the Script

JULY 20, 2021

Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Use lead scoring to understand how engaged your buyers are.

B2B 174

B2B Company Marketing SEO 174

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

FEBRUARY 9, 2018

While it still has a long way to go, their information quality efforts have a side effect of removing accounts from the system, causing flat-line growth as fake and malicious accounts vanish. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% Ad Revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether. Here is their response: “Thanks for reaching out to Facebook.

Customer Service 28

Customer Service Facebook Social Media Agency 28

Business Wire

JANUARY 19, 2017

REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

NewsWhip

AUGUST 19, 2021

We’re reading all of the websites that are getting the most engagement on Facebook, Twitter, and other social platforms. On each day, we take from NewsWhip the 5,000 most engaged with URLs on Facebook and on Twitter. They’re just as involved in the process as others, and it comes down to advertisements.

Trends 78

Trends Publicity Reputation Advertising 78

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Everyone should be a leader nowadays.

Meeting 98

Meeting Advertising Advertising Agency 98

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

OCTOBER 30, 2015

This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

FEBRUARY 11, 2015

You’ll learn why LinkedIn’s advertising system is so far behind – and what they plan to do about it. You’ll learn where Facebook’s fastest growing regions are, and what you might want to do about it. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter'

eBook 60

eBook Social Media Media LinkedIn 60

Sword and the Script

MAY 11, 2019

The researchers didn’t leave it at that – they went back and tested for the absence of the earned media activity: “The largest impact on the system happens when online community posting cannot affect the other media variables, resulting in drops in long-run effects on sales of between 21% and 37%. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. Fitbit is an excellent example of this system. How about the time you saw your first banner ad? So, what does this mean for your brand?

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. Fitbit is an excellent example of this system. How about the time you saw your first banner ad? So, what does this mean for your brand?

Brand 60

Brand Branding Web System 60

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Soon after, I piloted one of the very first reputation-monitoring systems on the Internet – and yes, there were trolls even in 1997.

Newspapers 120

Newspapers Financial Crisis System 120

ReimaginePR

JUNE 6, 2016

This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. Now you can spend most of your time on Facebook, while still devoting a portion of it to promoting on Instagram. 8: Paid Advertising. That’s valuable insight! 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

SEPTEMBER 13, 2016

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Today, it probably doesn’t get any (or hardly any besides yours) and that’s because Facebook changed the rules. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. And second, what should you do as a communications professional if they do misbehave? Why should we hold machines accountable?

Ethics 67

Ethics Crisis System Training 67

Stephen Waddington

JUNE 16, 2019

It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Karen Freberg

AUGUST 9, 2020

In my research and sessions, I have tried to do this over the years to incorporate this by inviting guest speakers (this year we had a chance to bring in Facebook for the very first time to the conference on our panel for the Facebook Educators Portal) and there are others who have done the same in their own fields.

Conference 96

Conference Education Groups Community 96