Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. We only have a handful of trusted friends (despite what Facebook says). The only exceptions to this were teenagers and the oldest people surveyed.

Social Media 120

Social Media Media Facebook Software 120

NewsWhip

FEBRUARY 19, 2021

Meanwhile, the influence of traditional media – as encapsulated by Mr. Cronkite – is under attack from various sources. The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. .

Reputation 88

Reputation Social Media Reddit Media 88

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Long-winded promotional copy and “swipe to learn more!” Data backs it up.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Landis PR

APRIL 29, 2024

Relatively few major players on the media field: Finland’s news media environment features a strong regional press, a strong Public Service Broadcasting (Yle), one widely read national daily ( Helsingin Sanomat ), and two popular evening tabloids ( Ilta-Sanomat and Iltalehti ), both reaching over half of the adult population.

Radio 59

Radio Pinterest Television Government 59

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 A total of 40.6

Mobile 60

Mobile Survey Marketing B2C 60

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

5W PR

DECEMBER 26, 2019

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. COMMUNITY BUILDING.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

MAY 21, 2019

I’m not breaking news by saying Facebook hasn’t had the best year. And, rumors that more people are leaving Facebook every day. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! READ: Facebook is still growing!

Facebook 60

Facebook Brand Branding Privacy 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook. More via Facebook. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.

Instagram 120

Instagram How To Guidelines Facebook 120

Communications Conversations

NOVEMBER 30, 2018

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. The findings align with that.

Corporate 100

Corporate Survey Trends Blogging 100

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. They typically have small audiences compared with mainstream media but are highly personal.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

MaccaPR

JUNE 16, 2016

In this blog post, we give you a crash course on vertical social networks and dig into Doximity*, the largest social network connecting physicians with one another, while helping marketers bridge the social-digital divide between health care providers and business. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company survey 600 marketers globally to produce the report. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. 6 Ways Facebook Branded Content Changes the Influencer Game. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. This post earned more than 2,000 social shares. The 2016 salary survey by PR Week was a big hit. 3) The Facebook Frozen Frog and Fodder for Content Marketing. 6) Survey says PR Best Positioned to Manage Corporate Social Media.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 74

Radio Television Media Local 74

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Also, you should probably share this post on Facebook. ” 4. Images via Pixabay: 1 , 2 , 3 , 4.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? 3: It’s not nearly the social ad darling Facebook is. Sure, Twitter has a broad smattering of advertising options. It offers much of the same functionality Facebook does, in fact. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151