Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Focus on Earned Media. Attend Networking Events.

Brand 100

Brand Branding Advertising Advertising 100

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance.

Facebook 60

Facebook Mobile Retail B2C 60

Communications Conversations

FEBRUARY 18, 2015

Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. Reaching a good percentage of that Boomer and Gen X audience, but not reaching the Millennials and Gen Z audience as much (key to the future of news media business, obviously).

Social Media 60

Social Media Instagram Media Sports 60

PRSay

JUNE 1, 2018

International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? For those with a good public image, it’s because they keep it real.

Sports 124

Sports Creativity Instagram Local 124

Cision

APRIL 26, 2016

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego. It was filled with amazing social media tips, ideas and strategies that I have taken back to work with me.

Brand 120

Brand Branding Social Media Sports 120

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

AUGUST 20, 2020

This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. The New Rules of Marketing & PR. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. The most important evolution, of course, was the rise of social media and the idea that anyone and everyone is now a publisher.

Newspapers 120

Newspapers Financial Crisis System 120

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 106

Case Study Study Video Writing 106

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54

Media Newspapers Journalism Video 54

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Part of our online strategy included advertising on Twitter.

Case Study 28

Case Study Study Twitter Advertising 28

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 101

Mobile Community System Social Media 101

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Facebook is the only platform where news producers (NowThis News, AJ+, part of Al Jazeera, and the Huffington Post) are among the top 10 content providers.

Video 120

Video Trends YouTube Television 120

PR 20/20

MAY 8, 2019

There are 60+ speakers, including presenters from Amazon, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review , Publicis Sapient, SoftBank Robotics, The Natori Company and Yext. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Snapchat’s daily video views have hit 10 billion – surpassing Facebook’s 8 billion.

Video 54

Video Mobile Pinterest Advertising 54

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” She helped with everything from social media to event planning – playing a pivotal role in putting on our first Solo PR event in Atlanta. This is a guest post by Solo PR Pro founder and former president, Kellye Crane.

Internal 40

Internal International Conference Energy 40

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it. Boost the Reach of Your Content.

Brand 52

Brand Branding Media Local 52

Communications Conversations

MAY 4, 2016

The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. And the organization didn’t use a “social media advocacy software solution” to get it done. I can’t help but think about professional sports teams–like the Minnesota Twins.

Case Study 60

Case Study Employee Study Software 60

Flatiron Communications

MAY 20, 2015

Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Facebook’s “instant articles” _. Q6) What’s the difference between sponsored content and native advertising? Q9) Which of these does Facebook not own? . Elon Musk _.

Journalism 28

Journalism Radio Report Advertising 28

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. I was asking what is this? We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Stephen Waddington

FEBRUARY 19, 2019

The government’s fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news. Life isn’t that simple.

Facebook 68

Facebook Report Radio Sports 68

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Cision

DECEMBER 20, 2017

Flo has even become a bit of a celebrity with almost five million likes on Facebook. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Provide Useful Information. Brainstorm Related Topics. Use Visuals. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. Here’s a free sports drink. Leveled up on a game?

Pinterest 120

Pinterest Mobile Pitching Social Media 120