MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. A shift in employee attitudes from an internal campaign? So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. International Walk To School Month. There’s also a bonus video in there about how to nail the interview when you get it. Emotional Intelligence Awareness Month. Emotional Wellness Month. Filipino American History Month. Financial Planning Month. German-American Heritage Month. LGBT History Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. What comes after social media? Can the ship be righted?

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. When you pitch a story, you need to be credible too.

Journalism 134

Journalism Media Relations Report Media 134

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Ethical Voices

OCTOBER 24, 2022

I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed?

Ethics 51

Ethics Interviews Advertising Advertising 51

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 69

Media Relations Media Insurance Insurance 69

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 79

Reputation Employee Case Study Survey 79

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.”

Reputation 60

Reputation Employee Case Study Survey 60

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. It’s a combination of many things, and they can come both internally and externally.

Ethics 82

Ethics Training Real Estate Agency 82

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Makes no sense.’. Absolute state of it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Makes no sense.’. Absolute state of it.

Crisis 62

Crisis Government Social Media Reputation 62

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ethical Voices

JUNE 13, 2022

How to empower your employees to make tough ethical decisions. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. That means you’re going to keep your employees and have a chance to grow. The biggest one is saying no.

Ethics 52

Ethics Real Estate Agency Company 52

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Explain what makes fama PR different and how do you attract employees?

Marketing 50

Marketing Wireless Software Journalism 50

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. It also permanently banned its employees from playing any fantasy games for money on any site. Umpqua Community College in Oregon.

Sports 28

Sports Crisis Management Employee Crisis 28

Beyond PR

JUNE 12, 2018

Superfans are the customers your store employees know by name because they come in so frequently. This could include a new advertising campaign, a new product about to roll out, or just a quick sample of a new approach to messaging. International music sensation Lady Gaga refers to her superfans as her “Little Monsters.”

Brand 49

Brand Branding Groups Fashion 49

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 17, 2023

International-based all-in-one PR software providers. In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring.

Technology 93

Technology Software Resources Pitching 93

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Self-confidence, knowledge, quick decisions and.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. Why did your company decide to adopt Pardot ?

Marketing 67

Marketing System Groups Analytics 67