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How (and Why) to Use the Silent Treatment in Facebook Video Ads

Polaris

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Many advertisers don’t bother.

Video 100
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177
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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. What comes after social media?

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20 PR and Marketing Predictions for 2022

Sword and the Script

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 215
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising?

Viral 52