How (and Why) to Use the Silent Treatment in Facebook Video Ads
Polaris
MARCH 16, 2016
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Many advertisers don’t bother.
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