The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. For us at The Content Strategist , that’s content marketing and content strategy best practices.

How To 142

How To Content Marketing Banking Advertising 142

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Don’t cut corners.

Publicity 120

Publicity Storytelling Journalism Viral 120

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Be sure to download our list of do’s and don’ts for your brand story. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 156

Brand Branding How To Storytelling 156

Polaris

JANUARY 2, 2015

So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Everyone wanted to understand the new rules. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). She’s been producing her annual report since 1995.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. They rely on excellent writing and storytelling; and. It’s not a content marketing goal or a PR goal.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ReimaginePR

JUNE 6, 2016

Bonus: Get started today by downloading this free social media promotion plan worksheet. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Bonus: Download your free worksheet to help you shape a rough draft of your social media promotion plan! Click Here. #1:

Social Media 120

Social Media Media Instagram Advertising 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

ReimaginePR

OCTOBER 10, 2016

For example, urge them to visit your website to download your free, relevant ebook. And you definitely want them to get to the end of the video so that you can promote your call to action, such as “Shop Now” or “Download Now”. Storytelling Techniques: Formatting Your Brand Video. Create a Call to Action. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 26) “I wish they understood the value of storytelling the way I do.”. In addition, below is a representative sample of their answers.

Corporate 74

Corporate Communications Survey Employee 74

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Content downloads. Data analyst. Email specialist. Marketing qualified leads (MQLs).

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Deirdre Breakenridge

DECEMBER 11, 2015

At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels.

Creativity 150

Creativity Trends Agency Technology 150

ReimaginePR

JULY 25, 2016

Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. As someone who believes in the power of storytelling, this platform is high on my radar. Click Here. Social Media is Here to Stay. in visual form. Click To Tweet.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

OCTOBER 3, 2016

Don’t forget to download this free printable checklist for creating your ebook. Go here to get started with Amazon Kindle Direct Publishing. Over to You. Have you read an ebook recently that you loved? Share it with us in the comments below. Click Here.

eBook 219

eBook How To Writing Community 219

ReimaginePR

SEPTEMBER 26, 2016

Don’t forget to download these tips for getting started with influencer marketing: Click Here. While your focus should always remain singularly fixed on the customer, keep in mind that the customer himself may change. His needs can and should evolve, often in response to the education provided by your content marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: [link].

Pitching 40

Pitching Media Small Business Writing 40

Newsfile

JANUARY 24, 2024

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Storytelling : Storytelling is becoming an increasingly important part of PR. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. In this cmobile advertising case study involving Huawei , the situation is highlighted in an exciting and visually stimulating way that works far harder than bullet points and statistics.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Look Out World, Here Comes Earned Media.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

NOVEMBER 27, 2018

The ownership of storytelling is allowing us to outpace other marketing rivals. #4 4 Shift of budgets from marketing to public relations Marketing spend continues to migrate away from big budget advertising campaigns and towards public relations activity. The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.

Film 120

Film Creativity Brand Branding 120

Konnect Agency

FEBRUARY 26, 2021

Taylor’s extremely strategic decision to announce Folklore a mere few hours before the album dropped, paired with the call-to-action to download at midnight created a literal global craze. A Holistic Campaign is Key. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success.

Brand 52

Brand Branding Marketing Storytelling 52

Stephen Waddington

JANUARY 9, 2019

You can download a copy here. Advertising and public relations help generate demand at the top of the funnel. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Contently - Strategy

DECEMBER 4, 2018

Your content should still aim to engage, entertain, and inform as it promotes or advertises. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

SEPTEMBER 21, 2017

When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). And, in isolation, setting this single rule for a single download is very straightforward. This set of rules is called an algorithm. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. – changing, and what are the implications for practitioners who want to stay relevant?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 42) Andrew Youderian. eCommerce Fuel. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. You’d be welcome to join us. Please help yourself and let us know what you think.

Publicity 128

Publicity Government Guidelines Facebook 128