Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 157

Leadership Automotive Employee Corporate 157

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Publish with consistency. Grow subscriptions.

Government 139

Government Survey Ethics Media 139

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. I definitely believe behavior is predictive of future outcomes. Happiness is a choice.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. We all want to be part of something.

Creativity 78

Creativity Study Survey Advertising 78

PRSay

NOVEMBER 8, 2022

The executive could then discuss different possible scenarios for the future that are not definitive or mutually exclusive. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Ask the ball whether interest rates will continue to climb and its answer might be: “Yes and No.”

Comparison 154

Comparison Twitter Newspapers Communications 154

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase. I spend most of my consulting time getting people to consensus on a definition of success. Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase. I spend most of my consulting time getting people to consensus on a definition of success. Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Commodity news is almost by definition valueless. Automobile companies (and the military) are the largest advertisers on television. ACL, Planned Parented hood and four million people marched after Trump was indoctrinated.

Report 225

Report Media Advertising Advertising 225

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Should companies hire public relations people internally?

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

MAY 26, 2021

As such, whole teams are now being dedicated to customer advocacy – top clients working hand-in-hand with the company to help gain awareness in the industry through the likes of events, speaker engagements and thought leadership. It’s definitely time to say a little thank you. It’s certainly no surprise as to why.

B2B 62

B2B Banking Corporate Internal 62

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. So, you need a mix of internal and external PR help.

Agency 79

Agency Leadership Corporate Training 79

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. What am I talking about? What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Takeaway: This is the problem that has nagged advertising for ages. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

MAY 26, 2020

Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 118

Communications How To Construction Employee 118

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Maxim Behar

AUGUST 6, 2022

The Former Bulgarian Prime Minister Kiril Petkov's government completely changed the idea of leadership, but failed to take advantage of the unique chance that the voters and fate gave him. The experience was definitely worth it, I hope we - all of us - learned precious lessons from it. Why did Kiril Petkov's government actually fail?

Government 52

Government Tourism Conference Hotels 52

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. My six-year-old will definitely do something for a sticker. Why don’t you tell us a little bit more about yourself and your career?

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR in High Definition

MAY 26, 2020

Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 48

Communications How To Construction Employee 48

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60