The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how hard it made you think.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. Universal theory of public relations There is no universal definition or theory of public relations. Definitions - What is public relations? I’ve identified seven.

Publicity 78

Publicity Study Public Affairs Government 78

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 138

Government Survey Ethics Media 138

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? By using SCALE, successful content (by all definitions) can be compiled and analyzed. The Solution. SHIFT has the solution: SCALE. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. Here are three easy measures. 1) Benchmark cost-per-word.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Wadds Inc.

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. Universal theory of public relations There is no universal definition or theory of public relations. Definitions - What is public relations? I’ve identified seven.

Publicity 52

Publicity Study Public Affairs Government 52

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Polaris

JANUARY 6, 2015

And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. Provide a short list of your business objective using SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. Background.

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? 2% said “personal safety and security issues.”.

Survey 91

Survey Journalism Study Pitching 91

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. What am I talking about? Keep digging.

Social Media 60

Social Media Data Measurement Analytics 60

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Further, it promises to do this on a much faster definitive level.

Analytics 65

Analytics Data Pinterest System 65

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Lauren Powell: Sure. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Maxim Behar

MARCH 11, 2021

Maxim Behar: It is definitely not mandatory! Host: However, some restrictive measures will have to be observed upon arrival on the island. Host: We are definitely expecting greater interest! As a benefit, it is one of the two opened for visitors’ locations without any requirements and measures, as it is also in Mexico.

Tourism 52

Tourism Government Hotels Travel 52

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

wiredPRworks

APRIL 29, 2020

Yeah, definitely. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

Yeah, definitely. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. When major advertising networks and DSPs came along, they consolidated all the inventory. It’s a much more efficient advertising ecosystem for both advertisers and consumers.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I definitely believe behavior is predictive of future outcomes. I would advise marketers to measure twice and cut once. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR Conversations

OCTOBER 27, 2023

Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. Thus, they are not really measuring “public” opinions. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Shift Communications

AUGUST 3, 2016

Before you put a single word on paper you should have a conversation with your client (or if internal your boss). Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Identify your Metrics/What Measurement Matters. This can often get lost in the shuffle of overall plan creation.

B2B 60

B2B Interviews Strategy Product Launch 60

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success.

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. How does that work? What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40