ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Advertising Week. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. and the almighty Google. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. and Jermaine Dupri. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Most shopping trips today start with Google. Boosting message resonance. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. By Mike Falkow. Reputation management definition.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. Here are their answers: 1.

Content Marketing 119

Content Marketing Marketing Advertising Advertising 119

5W PR

JULY 18, 2023

Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity. This foundation will shape the brand’s online presence and guide its future marketing efforts. Influencers Influencer marketing can be highly effective for beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. You can also get creative with “new.” Google is a great resource for magazine covers. Those are their sponsors and they pay for the advertising. Remember that Google is a question search engine. One of my favorites is AARP Magazine.

Publicity 331

Publicity Television Local Pitching 331

5W PR

OCTOBER 11, 2019

The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Does this spell death for the advertising industry? The biggest winners in this scenario?

Privacy 84

Privacy Marketing Consumer Analytics 84

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. update, all apps could track users data freely – similar to how the Cookie system works on Google.

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

JANUARY 22, 2016

10x marketers are rare. A 10x marketer is a jack-of-all trades. This is what makes a 10x marketer unique. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

10x marketers are rare. A 10x marketer is a jack-of-all trades. This is what makes a 10x marketer unique. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have.

Marketing 60

Marketing How To Analytics Google 60

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

Flack's Revenge

APRIL 11, 2019

VC funding is generally required due to the heavy lifting needed to develop a product that is robust enough to survive in the market and meet regulatory requirements. Here are some of the observations and takeaways, regarding marketing, and other aspects of building a fintech: Qapital got great results with Product Hunt.

Banking 120

Banking B2B Facebook Education 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

The Resolution Blog

APRIL 9, 2019

I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. We’re also not typically in charge of a PO, so we always fall underneath a marketing manager or whoever. All you have to do is Google the PESO model.

Marketing 120

Marketing Analytics Measurement Data 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 92

Publicity Media Advertising Advertising 92

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google.

Media 103

Media How To Advertising Advertising 103