NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

MARCH 9, 2020

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization? SEO is now […].

YouTube 86

YouTube Engineering Google SEO 86

Sword and the Script

SEPTEMBER 12, 2017

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above.

Advertising 76

Advertising Advertising Social Media Marketing 76

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype.

Google 72

Google Privacy YouTube Data 72

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. “Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense.

Google 120

Google Advertising Advertising Film 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ). Are the social media waters still safe for marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Konnect Agency

JUNE 8, 2022

This list of tactics is endless, with search and social advertising, email and SMS marketing, organic social posting, search engine optimization. These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. User Journeys.

Analytics 52

Analytics Google Measurement Advertising 52

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Agility PR Solutions

FEBRUARY 19, 2021

Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. Advertising has left print media and found its way into digital marketing. It’s no secret digital marketing is a money-making business.

Marketing 86

Marketing Print Advertising Advertising 86

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. For every $1 spent on Google Ads, businesses earn $8 in revenue.”. In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform.

Marketing 87

Marketing B2B Advertising Advertising 87

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

Presspage

NOVEMBER 13, 2017

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. With Google News, brands could now become legitimate providers of news. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259

Corporate Analytics Communications Web 259

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

DECEMBER 11, 2018

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. Thanks for participating, Frank! What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Axia PR

MAY 29, 2018

What’s Google Pixel Retargeting? Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications.

Google 54

Google Analytics Advertising Advertising 54