Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 136

Software Analytics Technology Video 136

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively.

Company 174

Company Conference Corporate Leadership 174

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Our client SecureAge has done this, offering three different versions of its APEX software. Cyber attacks are on the rise across the globe.

Company 213

Company Case Study Airlines Study 213

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” Minor Mentions Muck Rack is offering free access to their software for college and university professors to give students “hands-on experience” PR tech. The data for their report comes from scouring published financial reports. million (USD), down 10.0%

Internal 148

Internal International Tools Software 148

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 170

Technology Publicity Software Pitching 170

Onclusive

DECEMBER 17, 2018

Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”. Judy Luk-Smit , VP of Product at AirPR, previously product management at Dell.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? The reason people are trusted more than advertising is that there is no financial stake in the outcome.”

Employee 79

Employee Software Financial LinkedIn 79

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This has been accentuated by cuts to editorial staff, and increasingly, a slow but steady shift towards advertisements masquerading as news. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Prerequisite to Magic: 6 Ways to Get More from Analyst Relations. 3) Messaging. 4) Message distribution.

Software 99

Software Comparison Measurement Content Marketing 99

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Curata builds software to help content marketers grow leads and revenue. Sitecore is a software development company providing web content and customer experience management solutions. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Creating depth of message. Some products are complicated. How about a new car? Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals.

Financial 52

Financial Education Analysis Analytics 52

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. apps, games, software and other computer code). email harvesting) and the advertisement and marketing to Canadians online. These laws also carry with them very serious consequences to those who violate them.

Policies 195

Policies Crisis Software Examples 195

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. What are some examples of technology vendors developing public relations software? Meltwater : Meltwater is a PR software vendor that offers media monitoring and analytics tools for PR professionals.

Interviews 106

Interviews Publicity Technology Social Media 106

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. automatic logins, personalization/account information).

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. As the PR director for the company, which developed and sold software , this conference sounded awesome. The problem I saw centered on the fact that we were a software company.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort.

B2B 69

B2B Measurement Blogging Community 69

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. apps, games, software and other computer code). email harvesting) and the advertisement and marketing to Canadians online. These laws also carry with them very serious consequences to those who violate them.

Policies 100

Policies Crisis Management Crisis Software 100

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. The consumerization of IT was notable because if forced business software vendors to up their game. And it’s about time.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

PR 20/20

MAY 8, 2019

Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. While marketing and advertising have enjoyed all-time high investment levels, PR and comms are struggling, and in many corporations, being radically under-funded.”. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Be responsive.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. Most marketers used paid media to fuel owned media. 84% of B2B marketers use paid distribution channels for content marketing purposes. The metrics content marketers track. The Big Book of Webinar Stats by GoToMeeting.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Briefing: Notified by Intrado is a Promising PR Software Tool that Supports 5 Central. All-in-one PR software startups. Prezly (Belgium).

Technology 93

Technology Software Resources Pitching 93

Where the Fishermen Ain't

OCTOBER 27, 2015

So, why do I feel compelled to do explore blockchain applications for corporate communications now ? So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Corporate labs trying to make sense of it all?

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

So, why do I feel compelled to do explore blockchain applications for corporate communications now ? So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Corporate labs trying to make sense of it all?

Web 20

Web Government Technology Corporate 20