Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

Viral 120

Viral Video YouTube Examples 120

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Their approach involves the use of social engagement data as a PR metric.

Data 159

Data Media Software Viral 159

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The survey also found that just 11.5 A total of 40.6 And later….

Mobile 60

Mobile Survey Marketing B2C 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Content Marketing' In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Now this is quite possibly one of the biggest influencer marketing disasters of all time, so much so a Netflix documentary was made about it!

Marketing 48

Marketing Social Media Instagram Advertising 48

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. David should leverage the surprise element and not advertise his advantage beforehand. Promote your superhero solution intensely.

Strategy 52

Strategy Real Estate Case Study System 52

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. “you and brand X”). Test the unintuitive.

Writing 144

Writing Study Viral Consumer 144

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Inspired: 15 of the best digital metrics Ever wondered how digital businesses track and measure their marketing?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Vice President, Marketing Technology.

Analytics 60

Analytics Google How To System 60

ReimaginePR

JUNE 6, 2016

8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. Plus, social media advertising can be very affordable at times (costing under a nickel for a click), so it’s a great investment to consider making. #9: 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Burrelles Fresh Ideas

MARCH 12, 2024

Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. ” – Brian Rudolph, Verifone. 2. “The best tip I can provide is to breed rivalry.

Social Media 40

Social Media Media Storytelling Local 40

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JUNE 12, 2018

The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? 11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. ” It’s a play that could easily be adapted for any vertical market.

Creativity 60

Creativity Infographics B2B Corporate 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Exercises Viral 64

Norton's Notes

MARCH 26, 2015

So we created a delicate mix of social media engagement, traditional media relations, SEO, blogger and influencer relations, as well as a series of strategic content marketing initiatives. This site was packed with useful content that let mums work out their own personal mum salary using our bespoke app, the mum salary calculator.

Viral 28

Viral Infographics SEO Social Media 28

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR.

Web 60

Web Google Mobile B2B 60

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28