Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? Health Union , an online health community of writers that also offers clinical trials services, is another good resource. Their real patient stories offered a level of authority and trustworthiness that you cannot get through traditional marketing and advertising channels” Deckard said.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 119

Analytics Content Marketing SEO Data 119

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. By using paid advertising, you can target a specific audience to boost readership and gain followers.

Blogging 161

Blogging How To SEO Analytics 161

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message.

Publicity 100

Publicity Marketing Pitching Google 100

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

Rock the Status Quo

SEPTEMBER 3, 2014

But it’s also the difference between one gardener tilling a quarter acre of land versus one hundred acres, with resources spread so thin that little is actually accomplished. Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads.

Agency 188

Agency SEO Advertising Advertising 188

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? Read our free “How to Beat Content Marketing Overload” white paper now!

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? We’ll show you some of the best practices for getting your brand noticed in this extra resource. Click Here.

Brand 120

Brand Branding Marketing How To 120

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. That’s the theme for this week’s Unscripted Marketing Links [UML]. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? The 1-page strategy focuses on how to win.

Strategy 52

Strategy Real Estate Case Study System 52

Beyond PR

MAY 4, 2016

As children, we learn how to ask questions, share our opinions politely and work well with others. The same can be said for the marketing and PR industries, as we find ourselves challenged by the impact of buyer 2.0. The sales pitch and advertisements ruled the day. What resources are currently available to your audience?

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. You don’t have to devote all your resources to one type of promotion. A Costly Strategy: Advertising. Advertising uses targeting and persuasion to get its job done.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Here’s a close look at what quality means in content. 5) The Audience Gets a Vote in Paid Social; Unscripted Marketing Links.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Cision

NOVEMBER 22, 2016

If you have some budget, you can play around with different tools like press releases , content marketing and advertising. By paying attention to analytics, you can determine which tools net the ROI you’re looking for and invest additional resources into them. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. I thought it was a fairly comprehensive look at what ad products are available to businesses and how Facebook envisions their ad products used in different times within a “sales funnel.”

Facebook 120

Facebook Advertising Advertising Measurement 120

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 118

Brand Branding Marketing Facebook 118

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Organize your calendar by each place you will ultimately publish the content to (e.g.

How To 52

How To Pinterest Resources Writing 52

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool.

Internal 118

Internal International Insurance Insurance 118

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. How can they overcome it? Do you know how to mitigate a crisis in real time?

Employee 120

Employee Storytelling Content Marketing Leadership 120