ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform.

Trends 333

Trends Industry Government Data 333

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. I posted on the NYC Tech PR Facebook group, for instance, which is a great resource for PR professionals and marketers. Be ready to spend more.

How To 211

How To Television Groups Leadership 211

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. The media kit featured in Stripe’s newsroom offers resources, press coverage, user stories, and brand assets all in one place.

How To 176

How To Media Guidelines Pitching 176

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Here are seven tips on auditing your earned media strategy and getting the most out of your resources.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Commit the necessary time and resources. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. A professional agency team will understand. If they don’t they’re not the right fit.

Agency 223

Agency How To Construction Advertising 223

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. HOW TO DISCLOSE. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: The Publics in Public Relations Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? How about other variables, such as what is pitched or how it’s pitched? Advertising and PR work better when they are working together. That’s how to build an audience.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that finds tangible ways to improve its community may have more resources than just one individual to make an impact. Traditional Advertising Isn’t Dead. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Melissa Agnes

MARCH 26, 2014

However, with the right resources it is possible to fight back effectively. If the perpetrator is successfully uncovered, then the attorneys may be able to seek substantial damages – either from defamation or via false advertising claims via the Lanham Act. Fake Reviews: How to Protect Your Brand (Video). Related articles.

How To 217

How To Crisis Management Google Reputation 217

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Lower activity relative to other networks may be a deterrent to investing a lot of resources to develop organic reach on the network.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? The Cost of a Poor PR Strategy The Most Common PR Strategy Mistake How To Create a PR Strategy That Takes the Cake Tips for Developing and Implementing an Effective PR Strategy How to Evaluate and Adjust Your PR Strategy Over Time What Is a PR Strategy and Why Do You Need One?

Strategy 52

Strategy How To Hotels Analysis 52

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 103

Media Advertising Advertising Print 103

Shift Communications

SEPTEMBER 17, 2014

If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. By using paid advertising, you can target a specific audience to boost readership and gain followers. Content creation can be one of the hardest things to plan when you first begin blogging. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. Measure how much. One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Referral codes. tool like Google Analytics. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

MAY 21, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). GenAI is delivering enhanced productivity, despite constrained resources.” In plain English, that means we’re still figuring out how to make it work. of budgets in 2024, up from 54.9%

Agency 109

Agency Survey B2B Media 109

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). * I’ll let you take a peek at the rest of the deck.

Strategy 120

Strategy How To Guidelines Advertising 120

prTini

AUGUST 29, 2014

The Art of Delegation: How This Type-A Entrepreneur Learned It and Prospered. How a Mid-Air Fight Became Great Advertising. 5 Resources to Help You With Your Pitch. How to Run a Productive Brainstorming Session. How to Run a Productive Brainstorming Session. Journalist Q&A: Neha Gandhi, Refinery29.

Resources 55

Resources Pitching Case Study Instagram 55

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. Determining your budget early in the process will allow you to build a realistic marketing strategy based on your available resources.

Marketing 68

Marketing Resources Advertising Advertising 68

PR for Anyone

AUGUST 25, 2022

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. There’s tons of resources in there to help you do these pitches. I take you kind of through step-by-step how to do this. 3StepstoPRSuccess.com.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. In addition, Cision has partnered with best-in-class advertising and data organizations to ensure complete coverage of earned media across the internet.

Measurement 75

Measurement How To B2C Infographics 75

Cision

DECEMBER 28, 2015

Ideally, an agency should be aligned with a client that’s of equal caliber in order to invest time, resources and team equity. How To Win It. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency. How To End It.

How To 120

How To Agency Creativity Pitching 120

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

AUGUST 3, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Recall that our framework for choosing a PR strategy is based on three dimensions: pace, power (resources), and voice. How To Choose Traditional Strategy. Where You’ll Go Wrong.

Strategy 60

Strategy Telecommunications How To Advertising 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Public relations budget and resources.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

NOVEMBER 5, 2023

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52