Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. The key is to scale based on the resources you have instead of comparing yourself to everyone else.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Onclusive

APRIL 12, 2018

Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: Does the UL marketing team combine content marketing, PR & communications, social & digital marketing and direct marketing efforts? What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

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How To Guidelines Content Marketing Video 177

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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Content Marketing Strategy Marketing Engineering 120

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

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How To Content Marketing Conference Analytics 0

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

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Content Marketing Marketing SEO Video 86

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

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Content Marketing Data Strategy Marketing 120

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

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Content Marketing Marketing Travel Healthcare 99

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

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MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? How do we leverage our employees?

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Content Marketing Marketing Employee LinkedIn 62

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group.

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Content Marketing Strategy How To Marketing 49

5W PR

DECEMBER 19, 2023

Their resource can be invaluable for anyone looking to understand the dynamics of successful PR stunts and seeking inspiration for their campaigns. Logistics and Execution: Detail the logistics, such as location, timing, permits, and resources. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone.

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How To Ethics Measurement Creativity 78

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Content Marketing Marketing Employee Pinterest 126

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Remote PR Jobs

SEPTEMBER 25, 2023

Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste. Then, dust your replies off and turn them into content for your brand’s site or blog. Do not harvest a journalist’s contact information for an unsolicited pitch.

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How To Media Pitching Reputation 100

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

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Content Marketing B2B Trends Marketing 81

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. HOW TO SUBMIT Submitted articles must be 600–900 words.

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Company How To Leadership Pitching 100

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. There are some pretty powerful, user-friendly, and inexpensive alternatives that may allow you to be creative without the costs of time and resource. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

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How To YouTube Software Creativity 240

Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? Health Union , an online health community of writers that also offers clinical trials services, is another good resource. ” The post 3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing appeared first on Contently. Reaching a new community.

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Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Chen’s right.

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Financial Banking How To Marketing 109

PR 20/20

JANUARY 6, 2023

If your SEO isn’t up to par, you can gather keyword data from various resources. The top keywords you discover can then be used as direction for the type of content you should be creating. You can also add these keywords to your existing website content to help boost its search engine ranking. But how can you get started?

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

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Content Marketing Study Marketing B2B 60

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

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Content Marketing Advertising Advertising Marketing 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley?

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JULY 26, 2016

There is no winner or loser in an infinite game he notes, players only drop out when they lose the will or resources to continue. By contrast at Apple, all of the executives spend all of their time on the company’s mission, such as discussing ways help teachers teach or how to help students learn.

Content Marketing 60

Content Marketing Marketing B2B System 60

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Cision

JULY 6, 2017

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. How to Collect Quality Leads for Your Blog. The post How to Get Quality Leads on Your Blog appeared first on Cision. It seems easy enough.

Blogging 168

Blogging How To Privacy Mobile 168

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? Lisa Zanchi.

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Trends Industry Wikipedia How To 142

Cision

JULY 24, 2017

With workloads going up and lower resources, it’s tempting to fall into the standard event speaking headline formula of “[Name] to Keynote at [Event].” Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable. Pump Up the Volume with an Exciting Headline.

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Trade Shows How To Conference Examples 209

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.

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Marketing Resources Content Marketing Leadership 251

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience'

Blogging 161

Blogging How To SEO Analytics 161

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

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Strategy How To Resources Blogging 70