Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Another strategy to help your brand see results is to push out content on viral platforms. The reason?

Viral 149

Viral How To Advertising Advertising 149

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. New communication lines Marketing directors put their budget where they can see a return.

How To 120

How To Measurement Financial Report 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. PR and marketing content are increasingly intertwined, as well.

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 78

Analytics Content Marketing SEO Data 78

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

DECEMBER 30, 2018

But when using LinkedIn for a B2B marketing campaign, where do you start? How to choose the right LinkedIn approach for your business? LinkedIn Advertising provides you with three distinct formats of advertising – Sponsored Content Ads, Text Ads, and InMail ads. What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Measurement is key. Understand your audience.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 138

Study Media Relations Media Measurement 138

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 14, 2016

Or maybe email marketing is still strong and steady, while your online ads are stumbling. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had.

Marketing 120

Marketing How To Measurement Analytics 120

Konnect Agency

FEBRUARY 10, 2020

If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Never fear, you can still use the imagery on hand for marketing and PR use after the partnership kicks off! Advertising. To start, paid social media ads can cost as little as $1.

How To 72

How To Media YouTube Social Media 72

Onclusive

DECEMBER 17, 2018

Author Intelligence helps PR, communication, and content marketing teams understand how to connect with those authors in the most meaningful way by providing a detailed profile of each author, including their publication activity, social amplification, and social sentiment.

Analytics 150

Analytics Data Big Data Technology 150

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” When asked “How much you trust that institution to do what is right?” Keep your content marketing separate and distinct. Among the key findings, was that business is now the most trusted institution.

Government 136

Government Survey Ethics Media 136

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Social Media Marketing.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PR 20/20

JULY 6, 2020

HubSpot Marketing Software : At a high level, you can use Marketing Hub to host and optimize traffic to your website, nurture your contacts through tailored web and email content channels, and manage personalized relationships at scale using segmentation and automation tools.

Training 72

Training How To Course Software 72

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 18, 2017

Finally, for each subtopic, think about a specific piece of content you could create. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Image source: Spin Sucks). Capture blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 11, 2020

It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Try our services.

Study 92

Study Marketing Survey SEO 92

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. A lot of B2B content goes unused.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Sword and the Script

AUGUST 17, 2019

The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. For B2B companies, earned media and branded content ranked the highest. So, given the results which one is better – PR or content marketing ? What is PR?

Study 61

Study Survey B2B Advertising 61

Cision

JANUARY 2, 2018

The authentic content consumers are actually interested in is barely seeing the light of day, meaning she and her company are losing out on the free research and development that comes from customer feedback. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Brand Branding Writing 120