Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Sword and the Script

MARCH 27, 2018

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

FEBRUARY 14, 2017

We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Press Releases vs. Coverage [UML]. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Sometimes these are developed and published by independent media companies, trade groups or associations. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it.

Media 98

Media B2B Groups Conference 98

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48