Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? To find relevant advocates, start with sites like Healthline , which compile the best blogs for specific health conditions, such as this roundup of the best blogs from diabetes patients. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win? How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Eventually, and thankfully, DEI will be expected and not a marketing point. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Blog posts, press releases and status updates should carry your brand persona.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 111

Media Relations Media Survey Pitching 111

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 78

Analytics Content Marketing SEO Data 78

Shift Communications

MARCH 23, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas.

Blogging 60

Blogging Content Marketing Marketing Advertising 60

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Keep your content marketing separate and distinct. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 138

Government Survey Ethics Media 138

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7 Do you agree?

Marketing 105

Marketing Advertising Advertising Social Media 105

Tribe Builder Media

JULY 13, 2019

Guest posting is one of the most effective tools in the world of search engine optimization, content marketing and thought leadership development. If you know how to properly write a guest post, then you can take full advantage of all the benefits that guest posting offers. . Use a PR Firm. Search on Twitter. Search on Google.

How To 40

How To Writing Google Twitter 40

Tribe Builder Media

JULY 13, 2019

Guest posting is one of the most effective tools in the world of search engine optimization, content marketing and thought leadership development. If you know how to properly write a guest post, then you can take full advantage of all the benefits that guest posting offers. . Use a PR Firm. Search on Twitter. Search on Google.

How To 40

How To Writing Google Twitter 40

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

APRIL 11, 2022

Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits of PR to a business. The post Using Public Relations for Publicity appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Yet this tool is often overlooked. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense.

Data 159

Data Media Software Viral 159