Stephen Waddington

JANUARY 15, 2020

Any gap between a product or service and the public’s expectation will become a conversation on social media. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT.

Storytelling 78

Storytelling Social Media Internal International 78

Deirdre Breakenridge

MARCH 2, 2015

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. As consumers, we all know that so much more goes into our spending.

Enterprise 150

Enterprise Community Education Radio 150

Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? Clorox and Lysol , in fact, are selling antibacterial wipes so fast, their production can’t keep pace with demand. Dial 1-800-HAM-ILTON.”

Airlines 66

Airlines Insurance Insurance Enterprise 66

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Whether it’s financial data or core IP, manufacturing line production data or your SaaS portal for sales lead information – in the end, it’s all data that’s at risk.

eBook 111

eBook Communications Crisis Communications Insurance 111

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. BH: We’re all consumers. Increasingly, people are doing it on their mobile devices.

B2B 82

B2B Social Media Company Marketing 82

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

NOVEMBER 28, 2022

Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He He must worry about productivity. Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills.

Twitter 78

Twitter Banking Financial Employee 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Traditional marketing automation makes marketers more efficient, productive and successful. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new feature is just one part of a product update that also includes, offering sentiment analysis in 92 languages, pulling data from Weibo, Disqus and 100+ review sites, among other updates.

Internal 64

Internal International Data Media 64

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Statistics and data are arguably as important as the products and services a business offers. Feature #9: Forms.

Marketing 67

Marketing Web Software Technology 67

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Masters in Communications

APRIL 22, 2019

Is it research, design, and production? Is it advertising and promotion? The commonly accepted definition for marketing includes the development and creation of a product or service and the subsequent conveyance of its attributes and benefits to the general public. Are you selling office products to small businesses?

Communications 40

Communications Marketing Advertising Advertising 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

PR 20/20

OCTOBER 12, 2017

Normally when creating the work-product such as a book, we start with the answer to a question. Now, of course, the “profit” that Kotler speaks about is the idea that marketing should ultimately drive more sales of product than it should create costs in order to facilitate those sales.

Marketing 53

Marketing Enterprise Print Film 53

wiredPRworks

APRIL 27, 2020

Product – Solution Price – Time Place – Omnichannel Promotion – Participation. Replace Products with Solutions. Russ says: Nobody wants your product! When you remove “product” and replace it with “solution,” you open the aperture so much wider. Everybody wants a solution.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

Product – Solution Price – Time Place – Omnichannel Promotion – Participation. Replace Products with Solutions. Russ says: Nobody wants your product! When you remove “product” and replace it with “solution,” you open the aperture so much wider. Everybody wants a solution.

Storytelling 52

Storytelling Brand Branding Marketing 52

wiredPRworks

AUGUST 2, 2016

30% plan on increasing the size of their marketing budget over the next six months – more money will be put toward media placement, new product development, sponsorships, and market research and analytics. It all goes back to being a values-driven enterprise. What are Marketers MOST and LEAST Confident About? Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. And how do I know that? Ummm … Why? Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Shift Communications

SEPTEMBER 8, 2015

Influencers can get audiences to do things, from sign petitions to buy products to stage mass protests. An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. How much engagement does an influencer have? For marketers and PR professionals, alignment matters a great deal.

Social Media 60

Social Media Media Data B2C 60

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business.

Media 202

Media Storytelling Technology Data 202

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. You should also note that this perspective is written from a B2B enterprise sale perspective. Consumer oriented PR should have an even easier time taking these measurements. by Frank Strong. Consumption.

Measurement 120

Measurement Analytics Tools SEO 120

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. The demand for content is growing, and so are the ways we consume it. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52