Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. SCHEDULE A DEMO. Priscilla Osorio.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

MARCH 12, 2019

There are AI tools that will analyze the content consumption habits of site visitors, then recommend pieces of content they might like to consume next. And the same principles are used to power AI content recommendation.

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

OCTOBER 14, 2016

In the consumer tech space, using CRM and the cloud to create interesting services seems more useful than new gadgets. I need to deliver compelling stories that get clicks, views, butts in seats (at conferences) and advertisers. To experience the Cision Media Database first hand, request a demo here. . How about any pet peeves?

Pitching 120

Pitching Trends Telecommunications Technology 120

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Personalization: Powering intelligent consumer experiences. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

Tools 71

Tools Marketing Enterprise Software 71

Critical Mention

DECEMBER 10, 2018

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. . SCHEDULE A DEMO. The post Is Your Brand Ready to Use Gamified Ads?

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. SCHEDULE A DEMO. The post Is Your Brand Ready to Use Gamified Ads?

Brand 60

Brand Branding Web System 60

Communications Conversations

JULY 6, 2018

Younger demos will be targeted heavily. You’ll see many consumer brands targeting these younger people early on with IGTV–and I think you’ll see far fewer B2B brands experimenting with it. IGTV represents a real opportunity for brands to think differently about video—especially as it relates to younger consumers.

Social Media 87

Social Media Instagram Media Video 87

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

SEPTEMBER 27, 2023

It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. The app has already launched in the U.S.,

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PR in High Definition

AUGUST 30, 2016

Snapchat’s success is attributed to its ability to tap into a key change in consumer behaviour: users today (especially millennials and younger consumers) prefer visual one-to-one or one-to-few communications over broadcast-style text across public networks. With this in mind, what’s next for Snapchat?

Video 54

Video Mobile Pinterest Advertising 54

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is essential for this demo, as 60% of U.S. Why TikTok? . users are between the ages of 16 and 24.

B2B 310

B2B Video Creativity Social Media 310

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. About five or six years ago, it was tremendously popular among consumers. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips…. In one way or another, we’re all storytellers and willing consumers of stories.

Storytelling 120

Storytelling Skype Energy Software 120

Contently - Strategy

FEBRUARY 1, 2019

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. Gen Z splits identities across platforms.

YouTube 112

YouTube Instagram Ethics Film 112

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. PR Newswire – Press Release Distribution Tool PR Newswire is Cision’s news release platform for getting your content out to journalists, investors, and consumers. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. PR Newswire – Press Release Distribution Tool PR Newswire is Cision’s news release platform for getting your content out to journalists, investors, and consumers. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Get to know the software via a demo and trial. Is your team handling it?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. The one clear message of 2020 is consumers are highly critical of the messages being put out by brands and companies, but they are also watching their actions closely as well.

Marketing 174

Marketing Employee Content Marketing Training 174