ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. Consumers have reacted by shifting their focus more toward information than commercialism.

Crisis 464

Crisis Publicity Exercises Trends 464

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The human brain is hardwired to remember stories, not to recall facts or data. Steve asked the audience a question: “‘When is the last time you went to dinner and said ‘Let me tell you about this data’?

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. The Earned Media Data Disconnect.

Storytelling 73

Storytelling Data Communications Technology 73

Onclusive

APRIL 9, 2019

The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Barokas

MAY 22, 2019

Once upon a time, advertising was enough to get your message out. To do this, we must remember that the storyteller is often just as important as the stories themselves. To do this, we must remember that the storyteller is often just as important as the stories themselves. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

5W PR

SEPTEMBER 19, 2023

Personalized communication and data analytics Digital PR enables personalized communication like never before. This level of personalization increases engagement and helps build stronger connections with consumers. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling. This includes diverse models, actors, and real customers in the advertisements. Adjust those strategies based on data insights.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. Platforms will continue to use their algorithms and general user data to help deliver personalised video recommendations and content tailored to individual preferences.

Video 118

Video Social Media Media YouTube 118

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. And the heart of public relations is in storytelling. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 252

Brand Branding YouTube Social Media 252

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. To make data actionable. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. Not only that, but a machine simply cannot replace the human experience.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility.

Report 225

Report Media Advertising Advertising 225

Konnect Agency

OCTOBER 25, 2023

Consider what insights or consumer behaviors your client can offer that resonate with the broader context. Not Analyzing Data: Ignoring data is like stumbling around in the dark. Lack of Storytelling: Effective marketing often revolves around storytelling. Avoid sending open-ended questions or passive requests.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99