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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. The Earned Media Data Disconnect.

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers.

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The Use of Storytelling to Build Strong Brand Identity

5W PR

One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand.

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How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns

5W PR

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Leverage data to create personalized experiences that show customers the brand understands and values them as individuals. Storytelling Incorporate storytelling into campaigns to create emotional connections.

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? This data isn’t about what they say; it’s about what they do.

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Discovered by Porsche: the Art of Storytelling

Presspage

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Hyper-personalize the journey Use data and preferences to curate customized recommendations, suggest dream destinations, and offer enticing deals. The answer lies in understanding the evolved traveler.

Travel 78