Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script
APRIL 30, 2024
He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. This is a deceptively simple fact, but it has a profound implication for advertising.
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