Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! We’ve compiled a list of final items you should do to end the work year right. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). At that time this virtual conference idea was novel and a truly brilliant way to repurpose content.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. It's often used for special editions produced for a conference or event.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.

B2B 82

B2B Social Media Company Marketing 82

Shift Communications

JANUARY 20, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

NewsWhip

FEBRUARY 19, 2021

At a recent PRovoke conference, Richard Edelman described why PR professionals should be poised to thrive and grow in relevance vis a vis their colleagues in marketing. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. Some years ago a company I worked with planned to host a virtual conference.

Marketing 60

Marketing Conference Software B2B 60

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

JUNE 29, 2016

We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. We’re starting to see the needle move with more sharable content, more invitations to speak at conferences vs. paying to speak, more press coverage vs. paid advertorials.”. Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

MARCH 11, 2021

In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years. Second, they are free, interactive and are a magnet for advertisers. How has media environment in Bulgaria changed over these two decades?

Newspapers 52

Newspapers Hotels Media Advertising 52

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Then, it shows up in the print issue the next morning? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. History week. But I’m not sniffy about later editions.

Advertising 71

Advertising Advertising Resources Print 71

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Jennifer had always been a Facebook wiz, and in the years that followed she further strengthened her prowess in social media advertising and analytics (as well as other offerings).

Internal 40

Internal International Conference Energy 40

prTini

JULY 6, 2016

This was back in the old days when you would print out a media clip and put it in a plastic sheet in a big three ring binder. As in the thud the binder makes when you put it on the conference room table! When we run a social advertising campaign to sell product, how much money did we spend to hit the sales target?

Conference 44

Conference B2B Retail Print 44

PRSay

JUNE 6, 2017

Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. Our role as journalists now becomes not delivering the initial headline but delivering the context, analysis and reaction to the headline. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. History week. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. History week. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Resources Course 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Bad Pitch Blog

FEBRUARY 10, 2009

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. So I put it to you, clients of ours: put your money where your mouth is! You want to be on the cover of the New York Times ? So, let us pitch!

Newspapers 41

Newspapers Web Airlines Print 41

Doctor Spin

DECEMBER 21, 2023

I would also advise against handing out USB drives (memory sticks) at press conferences and events. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. How long should a media kit be? media buyers). What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. While the beginning and end of many stories can easily be detected, it’s more complex to find the boundaries in media like press conferences or talk-back segments,” said Isentia CTO Paul Russell in the announcement.

Software 122

Software Technology Advertising Advertising 122

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference. Don’t believe me?

Media 102

Media B2B Groups Conference 102

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. These fine folk did: Jan.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. His first client came in 2002.

Industry 74

Industry Marketing Enterprise Mobile 74

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. So we’ve developed event activations that specifically appeal to gamers, launched it at large gaming conferences, where everything we do is tailored around the gaming experience.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. Team up with other consultants to expand outside of your local area.

Local 41

Local How To Skype Trade Shows 41

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107