Advertising Community Conference Print 
ImPRessions - Crenshaw Communications
MAY 22, 2018
While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.
Stephen Waddington
MAY 19, 2020
In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.
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PR Conversations
JULY 20, 2015
It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);
NewsWhip
FEBRUARY 19, 2021
To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control.
Stephen Waddington
JANUARY 17, 2019
These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. It's often used for special editions produced for a conference or event.
Beyond PR
JUNE 29, 2016
and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.
Sword and the Script
DECEMBER 5, 2017
It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. This isn’t a reflexive reaction either. Why Profiting Directly Borders on Unrealistic.
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