Influencer PR: The Rise of De-Influencers & How to Adapt?
Onclusive
JUNE 16, 2023
The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. What does this mean for brands and PR professionals?
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