NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Brandwatch renews with Twitter. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 118

Social Media Brand Branding Media 118

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.

Film 147

Film Social Media Mobile Brand 147

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 5, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Ishmael's Corner

DECEMBER 1, 2015

The only person I’ve come across who does is Tim Siedell who parlayed his Twitter account from a job in advertising to writing for Comedy Central.Now, try to be clever in half that space. The post If You Think Twitter Gives You Tight Quarters, Try Storytelling in a Door Hanger.

Storytelling 60

Storytelling Twitter Advertising Advertising 60

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Communications Conversations

NOVEMBER 16, 2022

It takes time to build a brand, a voice, etc. So the ability to help leaders see the power and importance of strategy in social and how there’s a different strategy when you’re talking brand strategy to influencer strategy to TM ambassador strategy and how all of that is different from personal social use. Copywriting. Thick skin.

Social Media 174

Social Media Media Analytics Data 174

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. User-Generated Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Good brands have fans who adore their products and talk about them for free online.

Energy 238

Energy Writing Instagram Brand 238

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Not promotional.

Brand 100

Brand Branding YouTube Social Media 100

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Remote PR Jobs

JANUARY 31, 2022

That’s why they’re discerning about what types of articles they write and the sources they choose. They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Write them down. Ask your peers for feedback.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . It can also be seen as word-of-mouth marketing or free advertising.

Radio 104

Radio Media Newspapers Sports 104

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? That’s why our producers script the brand’s narrative to prominently feature that real character.

Communications 161

Communications Storytelling Film Training 161

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? A worthwhile Instagram contest has these following qualities: A branded hashtag – helps in tracking qualified entries about your contest. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users X/Twitter : 1.96 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

MARCH 20, 2019

Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. It’s also illegal under advertising standards in the UK. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Twitter [link]. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. He has a passion for content writing, social media and SEO.

SEO 102

SEO Film Advertising Advertising 102

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Not so great for brands who like to actually see something they’ve worked hard to create for more than 30 seconds. Gone the next.

Brand 60

Brand Branding Product Launch Video 60

Communications Conversations

NOVEMBER 30, 2018

To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. 39% of bloggers who reported “strong results” invested 6-plus hours in writing their blog posts. That’s content that takes 6-plus hours to write. Posting daily is almost impossible for most brands.

Corporate 100

Corporate Survey Trends Blogging 100