Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. There are many ways to distribute and amplify your content: Social advertising. Post on your blog. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - MailChimp : Online email marketing solution to manage contacts, send emails and track results.

Tools 60

Tools B2B Software Storytelling 60

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 16, 2018

Facebook isn’t even the web. When was the last time that you created an infographic? 00:07:24] Your Blog. When was the last time you blogged on your corporate blog? And when was the last time that you actually read your corporate blog? How many people read the corporate blog?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. Bloggers can also sell the rights to their blog posts to brands.

Consumer 48

Consumer Infographics SEO Blogging 48

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns. Boosting traffic to the corporate website.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. You can also search the web for free images – some photographers and artists make their work free to use. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

To dig more deeply beyond a simple web search, look into professional organizations or analysts relevant to the industry. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends. Do I Have a Sound Hypothesis? Are the Conclusions Defensible? And, after nearly a year, the hits are still coming in!

Survey 60

Survey Data Google Web 60

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Facebook definitely skews towards advertising. But, the good news is that advertising on Facebook is amazing. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. I looked high and low on the company’s web site and could only locate the company’s main office number. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. Social Media Blogging On the Road Pinterest'

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. year for the premium version. Ten thousand dollars.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48