Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

5W PR

APRIL 21, 2023

It can take the form of text, photos, videos, and other content shared online. What is User-Generated Content? User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. UGC is cost-effective for brands, as they can use content created by customers.

Consumer 88

Consumer Video Social Media Community 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. Lack the resources to put a skill showcase together?

Resources 77

Resources Creativity Publicity Local 77

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. Their resource can be invaluable for anyone looking to understand the dynamics of successful PR stunts and seeking inspiration for their campaigns. Flawless execution is vital to maximising impact.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. I see 3 big reasons: 1 – Resources. Audio content is harder to find.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Blog posts, press releases and status updates should carry your brand persona. Tools like Google Trends can help you keep track of the progress you’re making during outreach. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Your marketing should be too, but there are challenges to be aware of. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The post Small Business Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 139

Study Media Relations Media Measurement 139

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Despite the imperative to get more data-driven, I was just not getting it.

Data 159

Data Media Software Viral 159

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Real Estate Case Study System 52

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. In case you missed #INBOUND19, check out the recap on our blog.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Today, audiences turn to blogs, online reviews and social media before making decisions. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Jack of all trades. Additional duties.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Barokas

MAY 22, 2019

Once upon a time, advertising was enough to get your message out. Customers are an amazing resource for this type of authentic storytelling. BDA has an impressive pool of customer success stories, so we knew just what to do to help them elevate their story of merchandise as an advertising channel.

Storytelling 60

Storytelling Radio Print Advertising 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases.

Conference 56

Conference Marketing Groups SEO 56