Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Don’t let the abundance of data available today scare you. Google Analytics. Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. First, expect advertising revenue and options to continue improving. First, expect advertising revenue and options to continue improving. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Measurement Television 167

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Yet over the years, Twitter has never experienced negative ad revenue growth in any quarter.

Twitter 60

Twitter Advertising Advertising B2C 60

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. Now, we’re doubling down on that mission.

Technology 227

Technology Data Big Data Measurement 227

Cision

JANUARY 30, 2017

In this interview, Akeroyd discusses what inspired him to join Cision as the chief executive, how the Cision Communication Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Software Interviews Data 96

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Cision

MAY 5, 2016

PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. PR people, advertisers and marketers all talk about market disruption. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Flack's Revenge

AUGUST 9, 2016

Those featured, however, didn’t go into detail on the role of advertising to boost reach. At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push.

Viral 120

Viral Data Web Trends 120

Solo PR Pro

JUNE 12, 2018

This fully extends to the development and application of data. Many public relations professionals use social advertising, email marketing, and media monitoring in our day to day work. We rely on data and analytics to strategically develop campaigns and make decisions about the work we do. We would love to hear from you.

Privacy 40

Privacy Data Ethics Policies 40

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. This is the issue that grabs the headlines.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

JUNE 13, 2016

Why: “Are your followers going to see photos or other media they don’t see anywhere else? The future of digital and social media in government comms. Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR Conversations

NOVEMBER 27, 2015

Rastegar is a likeable and friendly PhD candidate in media management, sciences and research branch at Azad University. My sole true host in terms of personal duties was Amir Rastegar , a member of the organizing committee and charged with looking after foreign guests. Following is how I interpret this surprising cancellation from the Imam.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 99

Analytics Data Retail Advertising 99

Ethical Voices

AUGUST 29, 2022

There was earned and paid media in the project, as well as advocacy work with legislators. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in.

Ethics 91

Ethics Groups Handbook Education 91

Ethical Voices

NOVEMBER 21, 2022

Disclosure and Transparency from the media side. Is It Ethical for Employers to Monitor Your Social Media? PRCA calls out disguised earned media. Privacy, Crisis and Big Data . The pope speaks on digital media and ethics. When is talking about ethics advertising? Conflicts of interest. Disclosure?

Ethics 73

Ethics Sports Employee Privacy 73

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

MARCH 20, 2018

3) What impact has the emergence of digital media had on event marketing? I would say the emergence of digital media has had at least four significant impacts on the events industry: a) Personalized information delivery: The ability to personalize digital information has been extremely powerful for the events industry.

Industry 71

Industry Marketing Enterprise Mobile 71

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Data Fills the Funnel. Data also pays dividends at the top of the funnel. As mentioned above, fresh data provides journalists fresh angles in their reporting. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106

Stuart Bruce

NOVEMBER 11, 2016

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Spin’ was a response to mainstream media journalists distorting and perverting everything that politicians say. Spin was a way to combat this and beat the media at their own game. Social media.

Communications 154

Communications Data Policies Twitter 154