Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Q1 has usually been soft, but never a loss. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Cision

MAY 5, 2016

PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. PR people, advertisers and marketers all talk about market disruption. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Solo PR Pro

JUNE 12, 2018

This fully extends to the development and application of data. Many public relations professionals use social advertising, email marketing, and media monitoring in our day to day work. We rely on data and analytics to strategically develop campaigns and make decisions about the work we do.

Privacy 40

Privacy Data Ethics Policies 40

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. And things have changed since then.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

JUNE 13, 2016

Why: “Are your followers going to see photos or other media they don’t see anywhere else? The future of digital and social media in government comms. Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR Conversations

NOVEMBER 27, 2015

Rastegar is a likeable and friendly PhD candidate in media management, sciences and research branch at Azad University. This presentation was to some 60 Iranian professionals from public, private and social sector organizations. His principal trait was being rich with the questions but short on the answers end of things.

Conference 40

Conference Hotels Internal International 40

Ethical Voices

NOVEMBER 21, 2022

Disclosure and Transparency from the media side. Is It Ethical for Employers to Monitor Your Social Media? PRCA calls out disguised earned media. Privacy, Crisis and Big Data . The pope speaks on digital media and ethics. When is talking about ethics advertising? Conflicts of interest.

Ethics 73

Ethics Sports Employee Privacy 73

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

MARCH 20, 2018

3) What impact has the emergence of digital media had on event marketing? I would say the emergence of digital media has had at least four significant impacts on the events industry: a) Personalized information delivery: The ability to personalize digital information has been extremely powerful for the events industry.

Industry 72

Industry Marketing Enterprise Mobile 72

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Data Fills the Funnel. Data also pays dividends at the top of the funnel. As mentioned above, fresh data provides journalists fresh angles in their reporting. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106

Stuart Bruce

NOVEMBER 11, 2016

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Spin’ was a response to mainstream media journalists distorting and perverting everything that politicians say. Spin was a way to combat this and beat the media at their own game. Social media.

Communications 154

Communications Data Policies Twitter 154