Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. PRStudChat. Are robots taking over?

Community 148

Community Big Data Media Resources 148

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service. TechnoVision Tech Media Report. Share of Voice.

Report 133

Report Big Data Brand Branding 133

Agility PR Solutions

AUGUST 25, 2021

In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Big Data The term ‘big data’ refers to large, diverse sets […]. The public relations field is naturally respondent to changes in technology.

Technology 147

Technology Industry Publicity Big Data 147

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

Media 88

Media Data Reddit Crisis 88

Flack's Revenge

OCTOBER 27, 2021

But the focus here is on another schedule that impacts media coverage. These segments are important because they help the media and their audiences understand what kind of tech you have, and where it fits in the scheme of things. Especially media, they don’t necessarily want to cover older stuff AKA “legacy tech.”

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

But the focus here is on another schedule that impacts media coverage. These segments are important because they help the media and their audiences understand what kind of tech you have, and where it fits in the scheme of things. Especially media, they don’t necessarily want to cover older stuff AKA “legacy tech.”

Enterprise 156

Enterprise Big Data Technology Analysis 156

Agility PR Solutions

JANUARY 26, 2023

Think about the last time you scrolled through any social media platform. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. Now think about the kinds of adverts that popped up.

Privacy 86

Privacy Data Big Data How To 86

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118

Big Data Data Social Media Agency 118

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As more and more CMO’s and Chief Communications Officers are waking up to the new possibilities driven by data science, big data, and AI, and are freeing up funds to make those investments, growth is slowing in the realm of traditional media measurement.

Industry 253

Industry Communications Measurement Technology 253

The Proactive Report

SEPTEMBER 22, 2014

More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Measurement audit big data data measurement online PR social media strategy'

Big Data 140

Big Data Measurement Data Social Media 140

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Experience in public relations, communications, content marketing or social media marketing is a bonus. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Stephen Waddington

MAY 24, 2021

Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%). Excellent communication departments put a stronger emphasis on using big data and algorithms and on digitalising communication processes.

Report 127

Report Communications Big Data Survey 127

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

JUNE 29, 2016

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Brands, publishers and consumers will continue to benefit from the micro-targeting enabled by big data strategies such as machine learning and predictive analytics.

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Stephen Waddington

JUNE 22, 2020

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

Meeting 93

Meeting Big Data Data Banking 93

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa, Chris and Shino discuss how Mountain View PD has incorporated social media into every aspect of their daily business and crisis communications – and how it has helped them manage and overcome recent crises. Captain Chris Hsiung and Shino Tanaka, Mountain View Police Department. ?In Listen to this episode now.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

Social Media 96

Social Media Privacy Media Training 96

PRSay

OCTOBER 24, 2018

Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 203

Ethics Automotive Technology Conference 203

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 162

Publicity Social Media Television Measurement 162

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. Simply measuring the numbers will not give you an accurate representation of your media reach for two reasons. Pay Attention to Who is Sharing Your Content.

Measurement 272

Measurement Strategy Software Analytics 272

Cision

MARCH 28, 2017

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. This acquisition is the next step toward building the world’s most complete earned media cloud platform, enhanced by world-class analyst services. For more information on this announcement, click here.

Big Data 120

Big Data Analysis Data Corporate 120

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. But I AM here today to argue this: Is it possible we may be relying on data TOO much?

Data 60

Data Social Media Media Big Data 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Ishmael's Corner

JULY 18, 2016

The heck with big data, analytics and science. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Mark Simpson, VP of offering management at IBM Watson Marketing, shared his insights with Ad Age : .

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173