ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Fraud costs advertisers billions of dollars each year. Ad tech companies also use AI-powered fraud detection tools to identify and prevent fraudulent ads.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. If it’s an opinion or analysis piece, the angle should offer a new perspective and insights.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. is probably the most important information a company can have for understanding their customer.”. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. Addressing data integrity issues during analysis is crucial. Importance of Big Data Analytics Big data analytics services are used by companies to make data-driven decisions based on insights from vast amounts of information.

Big Data 78

Big Data Analytics Data Analysis 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. These attacks can even stem from an initiative the company is proud of.

Communications 187

Communications Journalism Advertising Advertising 187

5W PR

MAY 18, 2018

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Ethical Voices

MAY 18, 2023

Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. There were 30 companies with at least 20 native ads each on the topic. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 80

Ethics Reddit Energy Advertising 80

5W PR

NOVEMBER 22, 2023

A/B testing in marketing offers several benefits for companies. Increased ROI When a company consistently refines its marketing materials through A/B testing in marketing , the business is more likely to achieve better returns on its marketing investments. Only the variable the company is testing should differ between the two versions.

Marketing 78

Marketing Comparison Data Groups 78

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. The majority of PR companies will know of, and will already be using, software to maximise consumer engagement and to reach specific client objectives. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Retention will be as important as recruitment, and smart companies will double down on employee comms. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Metrics such as reach, engagement, sentiment analysis, and other key performance indicators (KPIs) allow communicators to assess the impact of their efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential. My mantra is “begin simply. Simply begin.”

Measurement 183

Measurement Communications Analysis Data 183

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT. Video Analysis.

Survey 146

Survey Software B2B Pitching 146

Wadds Inc.

JANUARY 26, 2023

Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. There are fewer media outlets as a result of advertising revenue shifting to digital media. Editorial teams run hot and lean. Journalists are under huge pressure to deliver stories.

Pitching 124

Pitching Media Print Social Media 124

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. Display advertising is essentially renting an audience – why not invest in building one that you own? In other words, if you show an ad to 1,000 people 6.7 will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […].

Crisis 171

Crisis Marketing Advertising Advertising 171

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise.

Brand 195

Brand Branding Marketing Advertising 195

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. The Analysis of Halo Effect in Marketing. Source: Commercial Research 2 Hao, L. link] 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 184

Social Media Viral Media Advertising 184

Stephen Waddington

SEPTEMBER 7, 2021

The communication function is commonly combined with marketing, followed by public affairs, and advertising. Communication leaders also said public affairs (45%) and advertising (44%) were part of the communication function. A thematic analysis was conducted of the two qualitative responses.

Corporate 135

Corporate Communications Public Affairs Resources 135

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

5W PR

SEPTEMBER 6, 2023

Analyzing the competition Conduct a thorough analysis of the market competitors. Defining the Unique Value Proposition (UVP) Companies should think about what sets their food and beverage brands apart from their competitors. That includes websites, social media, packaging, advertising, and more.

Brand 78

Brand Branding Marketing Ethics 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

FEBRUARY 23, 2023

A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line. They successfully changed sentiment towards their brand with celebrity partnerships and a very effective advertising strategy. Take Old Spice, for example.

How To 89

How To Measurement Survey Analysis 89